American College Dublin
I
Table of Contents
Chapter one Introduction ..................................................................... 1
1.1 Introduction .......................................................................................................... 1
1. 2 Development of China‟s life insurance ............................................................... 1
1.2 Aim and Objective ............................................................................................... 6
1.3 Conclusion ........................................................................................................... 7
Chapter Two Literature review ........................................................... 8
2.1 Introduction .......................................................................................................... 8
2.2 Review of the life insurance in China .................................................................. 9
2.3 Economic determinants ........................................................................................ 9
2.31 Theories ........................................................................................................ 10
2.32 Previous Studies ........................................................................................... 11
2.33 Chinese economy and life insurance ............................................................ 12
2.4 Culture Issue ....................................................................................................... 14
2.41 The concept of culture .................................................................................. 14
2.42 Values orientation theory.............................................................................. 15
2.43 Hofstede Cultural Value Dimensions ........................................................... 16
2.44 GLOBE cultural practice .............................................................................. 17
2.45 Cultural issues impact on life insurance consumption ................................. 17
2.46 Chinese culture and life insurance www.51lunwen.org................................................................ 19
2.5 Gaps .................................................................................................................... 20
2.6 Conclusion .......................................................................................................... 21
Chapter Three Research Question and Hypothesis ......................... 22
3.1 Research Question .............................................................................................. 22
3.2 Research hypothesis ........................................................................................... 22
American College Dublin
II
3.21 Economic factor ............................................................................................ 23
3.12 Cultural factor ...............................................................................................
