营销管理可以被看作是一个不断发展的领域，不仅有利于组织参与有形产品的制造和分销，但其使用的情况下，服务和事件越来越显着意义。伦敦奥运会是一个如此重大的事件，今年将发生在某种意义上，因为城市有特权举办这样的活动。然而，从上次奥运会召开至今，世界已经发生了巨大的变化。本文通过对伦敦奥运会的意义和在赛事营销管理中所面临的问题的认识，指出了如何在事件中最大限度地发挥潜在的收益，实现DE的定价决策。目标。为此，作者将提供咨询威廉姆森，他应该用什么样的定价策略来实现预期的目标。
Marketing management may be regarded as an evolving field that not only benefits organization that is involved in the manufacturing and distribution of tangible products but its use in case of services and event increasingly gaining significance (Kotler & Armstrong, 2003). London Olympics is one such significant event that will took place this year is distinguished in a sense as the city has the privilege to hold such games before in 1908 and 1948. However, the world at large has changed remarkably from the time when the Olympics were held last time. Realizing the significance of the London Olympics and issues confronted in the marketing management of the event, efforts will be made in this paper to point out that how the pricing decisions could be taken for the event that could maximize the potential payoff from the event and accomplish the desired objectives. For this purpose, the writer will provide consultation Williamson that what sort of pricing strategies he should use to accomplish the desired objectives.
Table of Contents
1. Introduction to the Topic: 3
2. Tradeoff Confronted Williamson: 3
3. Pricing Strategy adopted and Different Sports: 4
4. Characteristics of Good Pricing Strategy: 5
5. Recommendations to Williamson: 7
6. Marketing Mix Strategies to Ensure Proper Demand for Tickets: 9
6.1. Product: 9
6.2. Promotion: 10
6.3. Pricing: 10
6.4. Place: 10
7. Conclusion: 11
8. Works Cited 12
