时尚博客：有益于在线读者体验

udy carried out by the Biz360 Community showed that more than 53% of contents of the New York City Fashion Week were from online essays and fashion blogs (Zeeshan, 2013). According to Arnold 2012, large fashion magazines have made connections with fashion bloggers that they felt provided the same voice and style the magazines were trying to convey (Grechen, 2014).Fashion blogs have an increasingly rising influence in the industry. Fashion bloggers have entered the industry while promoting trends and create fashion icons independent from major fashion brands. Constance White, who is a former fashion journalist and the style director of E-bay analyzes that fashion blogosphere allow every ordinary people, no matter what races, genders they are and what social standing they belong to, to take ownership in the fashion world (Corcoran, 2006). 
Fashion blogging rapidly becomes a new media business with high profit, mixed with independent blogs, as well as well-funded fashion blogs, it takes a dominant position on network. The Budget Fashionista, which has earned $600,000 yearly is a typical example of a commercially successful independent fashion blog (Nichols, 2010). 

Conclusion总结

By analyzing the rise, the impact and the advantages of fashion blogging, conclusion can be made that the explosion of fashion blogging is beneficial for online readers. The fashion blogging has risen to become a popular medium start with a strong, consistent and original voice, and utilize tools to connect to the online readers. It allows online readers to share and accelerate new trends more than other fashion mediums to a greater extent, the fashion industry has been changed into a more global, influential and accessible business. 

References文献

Cabrer, P. (2013). How to: create a successful fashion & beauty blog.

Corcoran, C. T. (2006). The blogs that took over the tents. 
Givhan, R. (2007). Everyone’s a fashion critic.
Grechen R. (2014). How much are your readers worth. 
Mendola, M. (2014). Blogging in the fashion industry: a descriptive study of the use of the two-step flow communications theory by professional and citizen bloggers to become opinion leaders. 
Nichols, M. (2010). Bloggers carry growing fashion industry influence.
Redsicker, P. (2013). Blogs outrank social networks for consumer influence: new research. 
Zeeshan, M. (2013). From an advertising standpoint 2013.