本文是留学生管理学assignment帮写范文，主要内容是如何定位竞争优势的来源，以英国航空公司的为案例研究对象
Chapter 1 - Introduction:
1.1. Research Introduction:
Business organizations could not survive in the long-term without effective satisfaction of customer's need and wants. However, in the majority of cases the customer's needs and wants could be termed as relative term as in some cases, it is the brand name that dictates the satisfaction of the target market, in some it could be the functions that the product perform, while in some it could be the location that dictates the level of customer's satisfaction. This is clear from Hill et al., (2007), who have pointed out that “the word ‘satisfaction’ is the most appropriate label for the range of attitudes and feelings that customers hold about their experiences with an organization”. In the Airline industry although there could be different factors that lead towards customer's satisfaction, undoubtedly the location is one such prime reason that ensures that target market of the organization is better satisfied from the firm's offerings that in turn enable the organization to benefit from positive brand equity resulting from enhance customer's satisfaction. This is of particular significance, considering the remarkable boom that the industry has been experiencing in the recent past, along with the mounting competition that the Airline industry has been confronting in different segments of the market. The author of this paper believes that an organization that has the superior location strategy could guarantee its long-term goals and objectives, as in the airline industry, location is considered the major factor that dictates the customer's satisfaction. The paper under review is an effort in this regard.
Table of Contents
Chapter 1 - Introduction: 3
1.1. Research Introduction: 3
1.2. Research Rationale: 3
1.3. Research Question: 4
1.4. Research Hypothesis: 4
1.5. Research Objectives: 5
1.6. Research Outline: 5
