本篇paper指出营销计划不仅针对投资者，也针对公司本身及其产品。因此，了解市场机会在哪里，如何设计产品，以及如何让客户更愿意购买这些产品，这一点很重要。营销计划需要解决几个关键问题，例如谁是竞争对手；如何击败这些对手；如何准备足够的关于客户购买习惯的资源，使企业能够保持稳定的销售收入流；如何管理公司以及雇佣多少员工；如何为他们分配工作；如何设立部门。下面就一起来看一下这篇Business Paper写作格式范文的具体内容。
Overall Introduction 总体介绍
A marketing plan is a document that is written when a company is being set up and which provides a clear analysis and assessment of the market. Whether you are opening a special restaurant, or establishing an Internet company, making a good marketing plan is the first step. The more accurate the plan, the more opportunities can be won.
The marketing plan is not just for investors, but also for the company itself and its products. So, it is important to know where the market opportunities lie, how to design products, and how to make customers more willing to buy these products. A marketing plan needs to address several key questions, such as who are the competitors; how to beat these rivals; how to prepare enough resources about customer buying habits to enable enterprises to keep a steady stream of sales revenue; how to manage the company and how many staff to hire; how to assign jobs to them; how to set up departments.
Making a marketing plan is a complex but useful activity for most companies, to say nothing of setting up a new business in the market. This paper does not mention all aspects about the marketing plan but it will give detailed explanations about the importance of making a marketing plan and some specific cases study to analyse it. Establishing a successful satisfying marketing plan will benefit some businesses. Moreover, it suits for all businesses, big or small, to converge effort toward or meet in a common purpose and determination, which will promote teamwork. At the same time, whatever a company wants to get from a business, the business can continue without clients. Marketing plan being based on understanding marketing value can help a company to appeal and hold more customers.
对大多数公司来说，制定营销计划是一项复杂但有用的活动，更不用说在市场上建立新业务了。本篇paper没有提到营销计划的各个方面，但将详细解释制定营销计划的重要性，并通过一些具体的案例分析。制定一个成功的、令人满意的营销计划将使一些企业受益。此外，它适合所有企业，无论大小，朝着共同的目标和决心集中努力或达成一致，这将促进团队合作。同时，无论一家公司想从一项业务中获得什么，该业务都可以在没有客户的情况下继续下去。基于对营销价值的理解的营销计划可以帮助公司吸引和留住更多的客户。
Chapter 2 第二章
Rationales 基本原理
Introduction 引言
This chapter will give the reasonable reasons why it is important making a marketing plan for a company to start-up businesses. It focuses on the topic and outlines more explanations in details.
本章将给出为什么制定营销计划对公司创业很重要的合理理由。它聚焦于主题，并详细概述了更多的解释。
Technology Innovation 技术创新
With the rapid development of technology, doing marketing plans could make full use of various materials. It was not known that how much influence the technology has made to marketing plans. For instance, if there is no advanced technology, it will be easy to be ignored that the plan was just written on paper for start-up businesses. This paper will give an explanation about the impact of technological development on marketing plans.
随着技术的飞速发展，制定营销计划可以充分利用各种材料。目前还不知道这项技术对营销计划的影响有多大。例如，如果没有先进的技术，人们很容易忽视该计划只是为初创企业写在纸上的。本篇paper将解释技术发展对营销计划的影响。
Business Expansion 业务拓展
Companies have always been looking for opportunities to increase profits. For different businesses, the role of marketing plan is not the same. Sometimes a good marketing plan may possibly help to promote sales of existing products and explore emerging markets. For example, the reason for doing a marketing plan can be to determine which market offers the best opportunities to rise for trades in a short term.
公司一直在寻找增加利润的机会。对于不同的企业来说，营销计划的作用并不相同。有时，一个好的营销计划可能有助于促进现有产品的销售和开拓新兴市场。例如，制定营销计划的原因可以是确定哪个市场在短期内为交易提供了最好的上涨机会。
Public Psychology 公共心理学
There are generally unpredictable risks in start-up businesses. Public psychology is normally that they want to know the problems in advance and take some measures to avoid before happening. It is very necessary and e
