them. 7th ed. Chichester: Wiley.
Drummond, G. & Ensor, J. (2001), Strategic Marketing: planning and control. 2nd ed. Oxford: Butterworth-Heinemann
Lehmann, D. & Winer, R. (2008), Analysis for Marketing Plan. 7th ed. International ed. Boston; London: McGraw-Hill.
Saunders, M., Lewis, P. & Thornhill, A. (2012), Research Methods for Business Students. 6th ed. Harlow: Financial Times Prentice Hall.
Creswell, J. (2002), Research Design: qualitative, quantitative, and mixed method approaches. 2nd ed. London: SAGE.
Denzin, N., Lincoln, Y. (2000), Handbook of Qualitative Research. 2nd ed. Thousand Oaks, Calif.: Sage Publications
Why Do I Need a Marketing Plan? (2016), The Australian Government Business, Australian, viewed 20 March 2017,
Dawson, C. (2009), Introduction to Research Methods: a practical guide for anyone undertaking a research project. 4th ed. Oxford: How To Books.
Paper范文在最后给出了简短的总结,为一家公司的创业制定营销计划有优点也有缺点。通过这项研究,包括寻找和阅读几本与该主题相关的书籍,对那些需要建立自己企业的人有好处。本站提供各国各专业paper范文以及paper写作辅导,如有需要可咨询本平台。