nd presents findings based on these cases. ‘we can therefore define research as something that people undertake in order to find out things in a systematic way, thereby increasing their knowledge.’ (Saunders, Lewis & Thornhill, 2012)
本章的主要内容是介绍作者提出的方法论，以达到研究目的。顺便说一下，具体的方法将结合企业的一些实践进行分析。此外，它还将给出研究人员为什么采用这种方法的目的，并根据这些案例提出研究结果。”因此，我们可以将研究定义为人们为了系统地发现事物，从而增加知识而进行的事情。
Qualitative Research 定性研究
Creswell (2002) describes that qualitative research is quite necessary in conditions where it is confusing what accurately is being found out in a research, so as to support the researcher consider what information is essential and what isn’t. Denzin and Lincoln (2000) indicate that although quantitative research is normally known for what it should be observed previously a research starts. The research procedure can develop more detailed and make writer feel more clear about the topic of study with time progresses.
Creswell（2002）描述了定性研究在混淆研究中准确发现的信息的情况下是非常必要的，以支持研究人员考虑哪些信息是必要的，哪些信息不是。Denzin和Lincoln指出，尽管定量研究通常是已知的，但研究已经开始。随着时间的推移，研究程序可以发展得更加详细，使作者对研究主题更加清晰。
Secondary Research 二级研究
This part mentions a supply of data, which are all provided from previous study papers, journalists, magazines and newsletter as well as daily commentary. Some cases are offered to give detailed analyses about the research topic. Dawson (2009) indicates that the secondary research method is very suitable for researcher who wants to save time and be economical. In addition, various information can be obtained quickly and conveniently, which is also accessible for public. However, there are few weaknesses which is impossible to be avoided for the secondary research method. For instances, if there was no enough investigation for current situation, some out of data would be substantively collected even without any value, which is not be related to researcher’s needs and not available.
这一部分提到了数据的供应，这些数据都来自以前的研究论文、记者、杂志和时事通讯以及每日评论。通过案例分析，对本课题进行了详细的分析。Dawson指出，二次研究方法非常适合那些希望节省时间和经济的研究人员。此外，各种信息可以快速方便地获取，公众也可以访问。然而，二次研究方法也有一些无法避免的弱点。例如，如果对当前情况没有足够的调查，一些数据将被大量收集，即使没有任何价值，这与研究人员的需求无关，也不可用。
Online Data Describe 在线数据描述
Online comments will be collected from some website that presents various arguments by some social and business elite. If possible, the researcher will create a topic post on the business website that anyone can comment on. The post of online comments will be continued for 3 days. Temporarily, some realistic practices or business news will be offered from the internet.
在线评论将从一些网站上收集，这些网站呈现了一些社会和商业精英的各种论点。如果可能的话，研究人员将在商业网站上创建一个任何人都可以评论的主题帖子。在线评论的帖子将持续3天。暂时，一些现实的做法或商业新闻将从互联网上提供。
Example of Case 案例
This fragment will give the explanation about the importance of a marketing plan for a car company named ‘Mustang’ in America.
这个片段将解释美国一家名为“野马”的汽车公司营销计划的重要性。
Chapter 5 第五章
Discoveries and Analyses 发现和分析
Introduction 引言
This chapter refers to the writer’s findings and describe the result comprehensively standing the base of research process. Findings are taken from some cases and compare within different arguments about the topic from books being used in literature review finished in chapter 3. Due to these results, analyses are generally presented to help understanding the significance of making a marketing plan for a company.
本章引用了作者的研究成果，并在研究过程的基础上对研究结果进行了全面的描述。研究结果取自一些案例，并在关于该主题的不同论点中与第三章完成的文献综述中使用的书籍进行比较。由于这些结果，通常会进行分析，以帮助理解为公司制定营销计划的重要性。
Chapter 6 第六章
Conclusion 结论
In conclusion, there are advantages and disadvantages to make a marketing plan for a company to start-up businesses. Through this research including to find and read several books relating the topic benefits for those who require to establish their own businesses.
Chapter 7 第七章
References 参考文献
Burk Wood, M. (2003), The Marketing Plan: a Handbook. NJ: Prentice Hall.
Proctor, T. (2000), Strategic Marketing: an introduction. London: Routledge.
Burk Wood, M. (2013), Essential Guide to Marketing Planning. 3rd ed. Harlow: Pearson Education Limited.
McDonald, M. & Wilson, H. (2011), Marketing Plans: how to prepare them, how to use
