om line objectives. The foregoing illustration that utilized the Volkswagen company provided an example that incorporated a goodly percentage of the aspects as indicated by Jain et al (2003, Pp 17-22), Morris et al (2001, p 98), Professor Adrian Payne (2003), Chye et al (20002, Pp 1-27) and Storbacka et al (2001, P 8), among others. With the understanding that the customer is the purpose as well as reason for being of any enterprise, then the application of Customer Relationship Management strategies no longer is a problem, it represents an opportunity to enhance the effectiveness of the company. Little et al (2003, P 21) sums up the foregoing by stating states that relationship marketing represents “… an alternative strategy to the traditional marketing mix approach … (as) … a means of obtaining sustainable competitive advantage and the best way to retain customers in the long run”.
Bibliography 参考文献
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Buttle, E. (1996) Relationship Marketing: Theory and Practice. Paul Chapman Publishing, London, The United Kingdom
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Chye, K.H., Gerry,
Paper范文总结：客户过去、现在和现在都是“国王”，为了让他留在这个领域，公司的整体战略必须与尽可能多地考虑底线目标相结合。利用大众汽车公司的上述说明提供了一个例子，该例子包含了Jain等人、Morris等人、Adrian Payne教授、Chye等人和Storbacka等人等所指出的相当大比例的方面。有了客户是任何企业的目的和理由的理解，客户关系管理策略的应用就不再是一个问题，它代表着一个提高公司效率的机会。Little等人总结了上述内容，指出关系营销代表“传统营销组合方法的替代策略获得可持续竞争优势的手段和长期留住客户的最佳方式”。本站提供各国各专业留学生paper写作指导服务，如有需要可咨询本平台。
