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Paper写作格式:Factors Affecting Consumer Buying Preferences

日期:2022年11月25日 编辑: 作者:无忧论文网 点击次数:1035
论文价格:免费 论文编号:lw202211252300574738 论文字数:3000 所属栏目:Paper写作
论文地区:其他 论文语种:English 论文用途:硕士课程论文 Master Assignment

Paper写作格式-影响消费者购买偏好的因素。本文是一篇留学生paper格式范文,主要内容是介绍Kotler对消费者购买行为的定义描述了为个人需求购买商品和服务的人,Peter和Olson表示,消费者行为只是人们的情绪、感觉和情感之间的互动。对购买者表现的研究在理性选择的早期阶段就已经发展到关注非理性购买行为,并使用逻辑模型来理解消费者的心态。从一开始就进行了研究;为了复制广告组合变量(如收入、社会群体、生命周期阶段、购买者冲动和媒体访问)的影响,随着研究人员发现影响行为的新因素,影响消费者行为的变量不断增加。为了理解消费者行为,已经形成了许多模型,这些模型经过多年的修改、抛弃、批评、调整和使用。下面请各位同学认真参考这篇留学生Paper写作格式。 

Paper写作格式
The definition of consumer buying behavior by Kotler describes a person who buys goods and services for their individual needs as for Peter and Olson, (1993) say that consumer behavior is simply an interaction between people’s moods, feeling and affections. The study of purchaser performance has evolved in early prominence of rational choice to focus on irrational buying behavior and the use of logical models to understand the consumers mind set. From the very beginning, researches have been carried out; to replica the effects of advertising mix variables such as income, social groups, lifecycle stage, buyer’s impulse and access to media, however gradually, the variables affecting consumer behavior kept ever-increasing as researchers came across new factors affecting behavior. Numerous models have been formed to understand consumer behavior, which have been modified, discarded, criticized upon, adjusted, and used over the years.
The latest approaches have come up with many consumer behavior models to understand the motivation behind the purchase, information processing model (Bettman 1979) according to this theory the consumer is viewed as a logical thinker who makes purchase decisions. The variety of models thus now includes stochastic models, mathematical models, sociological models, psychological models, economic models and business models; all to define consumer for the manufacturers and service providers. The black box model of human behavior is forever unpredictable; the model has been named as black box, suggesting human mind is like the black hole of the universe. The model revolves around responses of consumers to different stimuli. The model aims to list factors that can define buying decisions by explaining human behavior.
最新的方法提出了许多消费者行为模型来理解购买背后的动机,信息处理模型。根据这一理论,消费者被视为做出购买决策的逻辑思想者。因此,各种模型现在包括随机模型、数学模型、社会学模型、心理模型、经济模型和商业模型;所有这些都是为了为制造商和服务提供商定义消费者。人类行为的黑箱模型永远无法预测;这个模型被命名为黑匣子,暗示人类的思维就像宇宙的黑洞。该模型围绕消费者对不同刺激的反应展开。该模型旨在列出通过解释人类行为来定义购买决策的因素。
Formerly a lot of study has been conducted to identify the consumer response to various marketing strategies, what makes the consumers actually go and buy a product. There have been studies to measure the factors that affect consumer buying behavior. Studies and theories have also been conducted against organization buying behavior (Webster, JR., Fredericke, and Yoram Wind, 1972). Studies have also been conducted to see the long term effect of some factors such as income, age and gender on consumer behavior and how these factors were seen in post purchase and post purchase behavior. Studies related to interpersonal factors and personal factors have also showed a correlation between consumer behavior and these variables. “Measurement of Consumer Susceptibility to Interpersonal Influence” (William O. Bearden, and E. Tee, 1989) they had developed a two-dimensional measure of informational and normative interpersonal influence and examined its reliability and validity. A 12-item, two- factor scale was developed with factors counting to interpersonal influence, susceptibility, value expression, informational influence and self esteem. A questioner was administered and five different studies were conducted to out figure the relationship of normative and informational influences measures of attention-to-social-comparison information (ATSCI) susceptibility to interpersonal influence. The results corresponded as ATSCI was expected to correlate strongly with normative factors then with informational measures, the limitations to their study was more work had to be done in the area of interpersonal influences to further make their scale more reliable.
以前已经进行了很多研究来确定消费者对各种营销