d traits of random components,
社会因素，如价格、质量、产品属性和其他因素，会影响一个人的购买决策。“解释有机产品的选择：化妆品缺陷、价格和消费者”解释了消费者在购买有机产品或普通质量产品时的决定有何不同。研究人员使用随机效用和离散选择模型来观察消费者如何在有机产品和可预测产品之间进行选择。这两个项目之间的选择是根据价格、产品属性、个人收入、产品质量和随机成分的特征来衡量的，
Data was collected through observation of two utility stores in different areas the loyalty towards 数据是通过观察不同地区的两家公用事业商店收集的
a store was also looked upon. Information about the consumer’s demographics and social economic status was also gathered. Researcher wanted to gather that does cosmetic defect in items, price or other factors motivated the consumer to buy organic or conventional items. Some significant results were deduced that age and gender has little significance, however house hold with more children bough organic food. Effects of education on organic food purchase were mixed, the store choice played an important factor in the decision process, nevertheless there were some restrictions to the learning there was geographical concerns, and further studies related to organic produce needs to conduct.
一家商店也受到了关注。还收集了有关消费者人口统计和社会经济状况的信息。研究人员希望收集到化妆品在商品、价格或其他因素上存在缺陷，促使消费者购买有机或传统产品。一些重要的结果被推断出，年龄和性别没有多大意义，但更多孩子的家庭购买有机食品。教育对有机食品购买的影响是混合的，商店选择在决策过程中起着重要的作用，然而，在学习方面存在一些限制，存在地理问题，需要进行与有机食品相关的进一步研究。
All these researches however focus on consumers as the target market, few pieces of literature are found on industry buyers as their area of focus. “A General Model for Understanding Organizational Buying Behavior” (Frederick, 1972) provides a general model to help understand organizational buying behavior. According to the paper, organization buying decision is a process which involves interacting with other people. The organization is thus affected by four main factors; individual, social, organizational, and environmental. Organizational buying decision is a process rather than a single act and is way more complex. This paper devolves a model called skeleton identifying the major variables that must be selected for planning strategies. The model however fails to point out which factor takes precedence over another, and thus it is obvious that organizational buying behavior is an area needs more detailed analysis, which can help firms point out the glitches in the general model and create a more comprehensive model for planners.
然而，所有这些研究都以消费者为目标市场，很少有文献将行业买家作为他们关注的领域。“理解组织购买行为的一般模型”提供了一个帮助理解组织购买的一般模型。论文认为，组织购买决策是一个涉及与其他人互动的过程。因此，本组织受到四个主要因素的影响；个人、社会、组织和环境。组织购买决策是一个过程，而不是一个单一的行为，而且要复杂得多。本文提出了一个称为骨架的模型，用于确定规划策略必须选择的主要变量。然而，该模型未能指出哪个因素优先于另一个因素，因此很明显，组织购买行为是一个需要更详细分析的领域，这可以帮助企业指出通用模型中的缺陷，并为规划者创建更全面的模型。
Many theories have been provided above with the researches point of views on how to interpret consumers buying behavior patterns, what consumers do when they purchase a product. More research needs to be carried out in Consumer Behavior physiology under separate variables to see which variables effects the most in consumer physiology. Different views and some consumer related models need to be test more to gain a deeper understanding of the consumers mind set. By focusing more on consumers reasons to purchase a product, marketers can gain a deeper understanding of the consumer, which will help them in capturing their target market. Judgment making needs to be simplified for marketers, which can only happen if adequate information is presented regarding consumer buying behavior.
以上paper内容已经提供了许多理论，以研究如何解释消费者购买行为模式、消费者购买产品时的行为。在消费者行为生理学中，需要在不同的变量下进行更多的研究，以了解哪些变量对消费者生理学的影响最大。不同的观点和一些与消费者相关的模型需要进行更多的测试，以加深对消费者心态的理解。通过更多地关注消费者购买产品的原因，营销人员可以更深入地了解消费者，这将有助于他们抓住目标市场。营销人员需要简化判断，只有在提供了有关消费者购买行为的充分信息时，才能简化判断。本站提供各国各专业Paper写作指导服务，如有需要可咨询本平台。
