........................................................................9
2.3.3 Opportunity.................................................................................................................10
2.3.4 Threats.........................................................................................................................10
3.0 Discussion..................................................................................................................................11
3.1 Porter’s Generic Strategies...................................................................................................11
3.2 VRIO frameworks................................................................................................................12
3.3 Core capabilities...................................................................................................................12
3.4 The strategy clock................................................................................................................13
4.0 Evaluation.................................................................................................................................13
5.0 Conclusions...............................................................................................................................14
6.0 Recommendations....................................................................................................................14
References.......................................................................................................................................16
Bibliography...................................................................................................................................18
Appendix A.....................................................................................................................................19
Appendix B....................................................................................................................................20
1.0 Introduction
Ford Motor Company is one of the largest automobile manufacturers in the world, it was founded in 1903 and it owns Ford and Lincoln brands (Bayou and Korvin, 2008). In addition to making cars, the company also owns the world's largest credit company - Ford Financial, the world's largest car rental company - Hertz and a customer service brand - Quality Care (Kochhar and Kelkar, 2003). In 2008 when the economic crisis occurred, Ford was the only automotive group which set itself from the economic crisis without the help from the country. Ford has been the second best-selling brand form seventy-five years in the US auto market, it is second only to General Motors (Levinson et al., 2011). In 2007, because of high oil prices, the sales of its large SUV and trucks reduced and it was surpassed by Toyota, becoming the third best-selling brand in the US market. Ford's past success was related to its successful strategies. However, with the change in the market environment and the fierce market competition, the positive role of Ford's past strategies reduced, in 2014, Ford's profit fell 56% (Geum, Lee and Park, 2014). In the following content, it was first through PEST analysis, SWOT analysis and Porter's five forces model to analyze the exter
