lin Plusone cannot rely on single marketing strategy on the whole market. Instead, the company should focus on the segments of the market by distinguished marketing plans.
Second, it is obvious that the ginseng products have a large market in the world. For the domestic market, the company should stick to the traditional impacts on the customers. But for the foreign customers, the company should change the marketing plan since the customers are different cultural background. Diversity marketing is suggested for the further marketing.
