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重新审视组织文化的力量:通用汽车公司为例 - 过去,现在与未来

日期:2018年01月15日 编辑:ad200901081555315985 作者:无忧论文网 点击次数:1097
论文价格:300元/篇 论文编号:lw201604131515086916 论文字数:10165 所属栏目:帮写dissertation论文
论文地区:其他 论文语种:English 论文用途:本科毕业论文 BA Thesis
ny stays among the largest automakers in the world and provides a chain of services regarding vehicle security, safety and information. 

Conclusion总结


As one of the largest auto manufacturers today, General Motors Corporation has long established its reputation for providing the world’s top vehicles and auto-related technologies and services. In spite of a temporary depression in 2009 influenced by the worldwide economic recession, the restructured General Motors has been back to its original track, and figures from annual sales as well as production has proved that the reborn General Motors is on the way to greater success and longer prosperity. 

Numerous scholars have tried to explore the secrets behind General Motors’ giant success, although few studies have been carried out concerning the influence of General Motors’ organizational culture on its organizational behavior. This dissertation aims at fulfilling such academic gaps by reviewing the history of General Motors, analyzing its current strategy and looking into its future. Three categories of organizational culture have been positioned so as to explore the influential power of each culture. 

First of all, flexible leadership in response to different situation. is the first and earliest organizational culture formed from the beginning of General Motors history and adhered to until these days. The considerable contrasts between the first two leaders of General Motors, William Durant and Alfred Sloan indicate the nature of leadership flexibility. Durant helped the newly born General Motors to over night grow into a nationwide integrated corporation with several brands, any single one of which was notable enough to be the core brand in a competitor company. Alfred Sloan, on the other hand, guided the company into the road of healthy management and solved many problems left from early expansion. The collective efforts of the two leaders guaranteed the prosperity of General Motors for the following half a century. None of their successors, be it John F. Smith, Richard Wagner or Fritz Henderson, is a rigid copycat of whatever virtues, spirit, quality left by the founding fathers, but they display high level of flexible leadership, that is, rather than chosen for their characteristic features, they function as the very leader General Motors wants in different situations. Therefore, the leadership culture of General Motors is not to find clone of Durant, of Sloan, or of Smith, Wagner, Henderson in the future, but to behave as daring, insightful, prudent, pragmatic as them when the leader in position is required to do so.

Secondly, sustainability is one crucial organizational culture that can be written in the textbook of General Motors. The company has dedicated itself to sustainable business for a long time, even before sustainability became a buzz word of the world. The company always believes in a higher level of capitalism, one with social purpose to tackle the problems its business have caused and those equally damaging ones that may seem less connected to its commercial activities. For the sake of such purposes, General Motors not only widely establishes partnership with sustainability-o