Salad Bowl theory well describes the phenomenon of American multicultural society, which means that many different cultures co-exist in the U.S., it is like a large salad bowl, it does not fuse the cultures into a single, similar culture, but keeps each culture maintain its own uniqueness (Bhattacharya and Groznik, 2008). From the perspective of multiculturalism, the Chick-Fil-A kept their conservative stance and used the Bible to guide its business decisions, which was wrong, because this strategy adopted an exclusive attitude towards other cultures, which goes against the mainstream values of multiculturalism in American Society. If Chick-Fil-A reformulates the management mode, leaving religion completely out of the company management's strategy, which is also questionable, because the values of multiculturalism emphasizes mutual respect, different cultures should maintain their own characteristics. The second strategy will make the company completely lose the characteristics of their corporate culture, and therefore it is undesirable. The third strategy takes a more balanced management strategy and adopts a more neutral attitude towards same-sex marriage. This on one hand reflects its respect for other cultures by maintaining its old tradition, on the other hand, it contributes to reducing the criticism from the public, it is also consistent with the mainstream values of American society. To conclude, these three strategies have their strengths and weaknesses. Personally, the author supported the third method, because its controllability and reliability are higher than the other two.
References文献
Bhattacharya, U. and Groznik, P. (2008). Melting pot or salad bowl: some evidence from U.S. investments abroad. Journal of Financial Markets, 11(3), 228-258.
Niculescu, R. M. (2013). In search of a dream at the crossroads of inculturation and the integration within an inter-cultural society – challenges of Immigration. Procedia - Social and Behavioral Sciences, 81(28), 400-404.
