According to such understanding，Intemet Marketing refers to when Intemet is marketing medium，Market or marketing tool，the actions and efforts for creating eustomer’s value，improving.Customer’s satisfaetion through which to aehieve marketing goals，and to establish active business.Models to facilitate the development of market underlying the new business environment.
Teehnology element becomes so important under Internet Environment that it is considered as a new marketing method or marketing tool.Applieations of new technology prompt the innovation of marketing concept，marketing tools and so on. Vise converse，the development of consumer’s needs and wants will facilitate the development of technology in the fields related.And the author hold the point that the traditional economic has great influence on the Interuet environmelit•
Furthermore，population element plays another important role in the now environment.Culture eloment still influenees PeoPle’s thoughts and behaviors，but which is not much stronger than in the traditional marketing envionment.In this case,companies and orginzations fase more diffculties in marketing,but also can discover more changs.
Keyword:marketing changes; network environment the new characteristics of consumer behavior; change in marketing concept;
