bsp; The present thesis begins with the impacts culture makes on the Sino-U.S.
business activities and expounds the cultural origins of the different purchasing
behavior of the consumers and the different business conducting orientations of the businessmen by analyzing the consumers' and the business people's behavior in Sino-U.S. business activities on a cultural level. It has discussed the cultural messages carried by the products including those carried by the promoting advertising, the ways of packaging, and the symbolic meanings of certain products to certain customers and so on. Through ample illustrations, it concludes that under the big context of economic globalization, the localization of the products and the business activities should be highly valued to ensure the smooth and successful business in a culturally different country. Business activities and culture are interrelated and interact on each other, and culture has been enriched and developed while discouraging or encouraging the business activities. This thesis not only could serve as a valuable reference to the business people in these two countries, but also provide a new view for those who are interested in cross-cultural studies between China and the United States.
Key Words: culture cultural impact Sino-U.S. business activities
