As the grandest global sports feast, Olympics play a more and more important role in the commercial field. www.51lunwen.orgOn the occasion of Olympics, almost every enterprise continues to ceaselessly market their products.
1.the advertising creative in China during the Peking Olympics
2.advertising and propaganda for four products (adidas, Lenovo, Coca Cola and Yili)
3.conclusion
References
McChesney, Robert W. (2008) The Political Economy of Media: Enduring Issues, Emerging Dilemmas. Monthly Review Press, New York, p213
Wernick, Andrew (1991) Promotional Culture: Advertising, Ideology and Symbolic Expression (Theory, Culture & Society S.), London: Sage Publications Ltd
Gardner, Dinah (2008-08-25). "China's Olympic legacy". http://english.aljazeera.net/focus/beijing08/2008/08/20088255274440438.html.
Garth S. Jowett and Victoria O’Donnell (1992) Propaganda and Persuasion, Sage
