On Ego casting

On Ego casting 1. Introduction 2. Conceptions of ego casting 2.1 Definition of ego casting 2.2 Forms of ego casting 2.3 Functions of ego casting 3. Influence of ego casting 3.1 Positive influence 3.2 Negative influence 4.Conclusion 1. Introduction Search engines like “google” are really familiar to netizens around the world, because they promise all the creations, news and thoughts of humanity at your fingertips by making this generation the most plugged-in and informed in history. But many observers are worried that this tech-savvy revolution could be leading just the opposite way. “The filters and search devices that are used to make all this information manageable, are isolating people into niches fashioned to their particular tastes and beliefs. Instead of going to common sources, whether newspapers or broadcast TV, to get the daily news, users are getting only the "daily me." (Tralee Pearce, 2006) That is the phenomenon U.S. historian Christine Rosen has described as "ego casting.” 2. Conceptions of ego casting 2.1 Definition of ego casting