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2.3 Unit Durian Yield in Thailand from 2012 to 2015 (Unit: tons / Lai)
From the above three graphs, there is an increasingtrend regardless of the plantingareaor production, and the planting area increased greatly. In 2014, due to lower per unitarea production, total production declined, but Thailand still ranked first in the durianexporting countries. In 2015, durian planting area was up to 686,582 Lai, the plantingarea which has production was 573,282 Lai, or about 83.49% of the total planting areaof the country; Total production was 601,884 tons, fresh durian exports amounted to358,192 tons,or about 59.51%oftotal productionwiththe value ofTHB13.246 billion.
Therefore, from the analysis of the export trend of fresh durian and the growth trend ofdurian export volumeandexport value,wecanseethat durianproductionareincreasing,the demand including the international market on fresh durian and durian products isalso growing, especially the Chinese market which is the most important market forfresh Thai durian. On the contrary, due to the rising price domestic sales are alsoreduced. While in 2014, domestic durian consumption in Thailand began to decline.
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Chapter Three Analysis on the Overall Competitiveness of Thai Durian exportedto China....................41
3.1 SWOT analysis of Thai's durian exports to China......................41
3.1.1 Strengths………..41
3.1.2 Weakness…………………….42
Chapter Four Factors affecting on exported of Thai’s durian ................50
4.1 Internal Factors……………….……..59
4.1.1 Production Problem………………….….50
4.1.2 Market Problem…………….…...52
Chapter Five Trend and Prospective of Thai’s Durian exporting to China…..58
5.1 Thailand-China Durian Trading Prospective………………..58
5.1.1 Thai’s Durian Marketing Strategy………….…58
5.1.2 Overview of China-Thailand Economic Trade…….…61
Chapter Five: The trend and Prospective of Thai’s DurianExporting to China
5.1 Thai-China Durian Trading Prospective
5.1.1 Thai Durian Marketing Strategy
If the position of Thai durian in the China’s market are to keep, its differentiation must bereflected in basic product strategy. (1) Frozen fruit; (2) Pre-packaged food; (3) Clearquantitative; (4) Eliminate seasonal characteristic. Use frozen fruit to emphasize green, health,safety and other concepts, therefore shape its unique fruit product strategy. The form ofpackaging used in current sales of fruit is mainly in the form of gift boxes. The form of pre-packaged food after pre-processed is still rare. Malaysian durian can use fine packaging tomake it attractable due to its unique characteristics. Perfect packaging strategy is particularlyimportant for the Thai durian product market. Doing in accordance with the above productstrategy, at the same time, strategy of product portfolio is also essential. Ta
