在银行业中建立适当的沟通策略必须建立在顾客期望的基础上。目前，银行机构不再关心开发更好的服务客户的沟通策略。这是因为他们痴迷于赚钱，并最大限度地提高他们的盈利能力。
鉴于此，大部分的合作没有达到他们的目标，因为他们无法吸引新的客户，他们的正常客户逃离他们，因为缺乏沟通策略。
在当今时代，大组织里有各种各样的雇员，他们从事各种各样的工作。这些组织雇佣营销人员，推销他们的服务，寻找客户。为了提高他们的沟通效率，银行机构聘请公司发言人向利益相关者、政府和股东传达他们的战略和成就。
沟通是决定银行机构盈利能力和效率的一个重要因素。银行业组织如果没有采取更好有效的沟通策略，就无法吸引和留住广泛的客户群。尽管存在这些现实，银行机构仍然保持着糟糕的沟通策略。其中一个主要原因是他们希望利润最大化，以牺牲顾客满意为代价。
Developing a proper communication strategy in a banking sector must be built in the context of the customers expectations. In the current time, banking organizations are no longer interested in developing better communication strategies that will serve their clients. This is because they obsessed with making money, and maximizing on their profitability. In view of this, most of this cooperation do not obtain their objectives because they are unable to attract new customers, and their normal customers run away from them, because of poor communication strategies.
INTRODUCTION:简介
During the current times, big organizations have a
variety of employees who perform various jobs. The organizations employ
marketing staffs, to market their services, and seek for clients. To increase
their efficiency in communication, banking institutions employ company spokesmen
to communicate their strategies and achievements to the stakeholders, to the
government and to their shareholders (Bell and John, 23).
Communication is an important element that determines the profitability and
efficiency of a banking organization. A banking organization cannot attract and
retain a wide customer base without initiating better and effective
communication strategies. Despite these realities, banking organizations
maintain poor communication strategies. One of the main reasons is their desire
to maximize profits, at the expense of customer satisfaction.
Trends in Communication Strategies:
In 1998, Citi Group merged with
Travelers, and this made them as one of the largest banking organizations in the
world. The company formed CEEMEA, its subsidiary which was in charge of looking
for market in Europe, Africa and Asia. The organization realized the importance
of communication in a business set up. To improve their communication
capabilities, the company made a series of reforms, and introduced high end
communication strategies such as the integration of information technology in
their business set up.
The results were immediate; the profitability of the company increased by
more than 100%, and the company won numerous enterprise awards, for their
introduction of information technology in the banking industry. The company
managed to outperform established multinational business organization such as
Barclays Bank, and Standard Chartered Bank. Other banking organizations followed
the example of CEEMEA, and introduced information technology in their banking
system. In the case of CEEMEA, customers could access their financial details,
through the internet. An individual had the capability of opening a new account
with the banking organization (Mohan, 20).
This made the organization to record an approximate number of two million
banking accounts. This is the power of enacting proper communication channels in
the banking industry. This is report outlining the effects of poor communication
strategies in the banking sector. This report identifies the various needs of
customers, and how the banking institution can satisfy these needs. This report
identifies the strategies of competing banking organizations in relation to
establishing proper communication channels, and thus creating customer
satisfaction. It offers recommendations on better strategies, the business
organization ought to implement.
Effects of poor communication strategies and customers'
expectations:
Banking cooperation's will lose customers and fail to retain
their existing ones if there communication strategies in inefficient and poor.
This will most like
