利益聚合服务，如谷歌新闻的增益是，他们在网站上的信息有更多的内容，并提供了一个更广泛的观点的主题，行业和题材。这就是吸引读者的原因，因为他们可以浏览他们想读的重要新闻，不需要通过报纸或电视等不重要的新闻来浏览。在线新闻聚合服务，如谷歌新闻正在改变的方式是广告的人。自创建谷歌新闻，它已成为最好的创新，为公司在订阅他们的饲料和收入，他们通过读者产生。谷歌最擅长的是它收集有趣的东西，并以全新的方式呈现给广大观众。
The benefits aggregation services like Google News gain is that the information they put on the site have additional content and provides a broader view of the topic, industry and subject matter. That is what appeals to the readers, as they can skim through the important news they want to read and don't need to go through the unimportant news like in newspapers or TV. Online news aggregation services like Google News are changing the way news is being advertised to people. Since the creation of Google News, it has become one of the best innovations for the company in terms of subscriptions to their feeds and revenues they generate through readers. What Google does best is that it gathers interesting things and presents them in new ways to appeal to the vast audiences.
Effects on the newspaper industry 对报业的影响
During the past decade, the Internet has become an important news source for most Americans. According to a study conducted by the Pew Internet and American Life Project, as of January 2010, nearly 61 percent of Americans got at least some of their news online in a typical day. (Isbell, 2010). This statistic shows us that there is a lot of reliance on the internet for news. People have forgone the traditional practices of getting their news through newspapers, magazines and TV. Thus, there is a decline in the traditional media these days.
News Corporations Rupert Murdoch and Associate Press Chairman Dean Singleton have reasoning to believe that the major cause of the decline in the traditional media is due to the rise of the news aggregators. According to this theory, news aggregators from Google News to The Huffington Post are free-riding, reselling and profiting from the factual information gathered by traditional media organizations at great cost. (Isbell, 2010). Aggregation services threaten the print media because they are emerging as the new front page which people skim through every morning for headlines instead of going to any single newspaper site. (Schonfeld, 2009).
The other reasoning behind low print media numbers is that companies have started to advertise more on the sites as they cost much less as compared to advertising on the newspapers. The problem with newspapers these days is that there are about 20% top headline stories and the rest of the 80% is usually not relevant or uninteresting to the reader. Aggregation sites create loads and loads of important headlines from all over thus captivating the audience. The value not only comes from skimming through the website material but clicking the links to the various headlines creates value. Of course newspapers are failing because you surely cannot capture the reader's attention with only 20% news and the other 80% being irrelevant. Aggregation services use automated logarithms to get really good content, and thus it's not only the front pages that captures the audience attention but the other pages are as interesting as the first one.
Basically newspapers cater to the needs of a higher class of people who earn higher than average income whereas aggregation services like Google News cater to every age group as anyone can access the news from anywhere with no fear of purchasing any material on the web they read. Plus, the cost of paper, ink, postage, and physical distribution will never be a contender in a world of electronic communication. Therefore, newspapers are now creating websites for their readers and advertisers. The classified sections on the newspaper are being threatened because sites like Craigslist are seeking a share of the classified market. This shows that the task is becoming more difficult as newspapers try to serve a diverse audience of readers.
Aggregation services are fast in staying up to date in their industries, track competitors, monitor i
