ndustry blogs, and follow specific Websites. Aggregation services get the best of their data in a very speedy manner meaning that they get their news feeds as soon as a special event or news occurs. In short, newspapers are struggling to attract the customer base they once had due to technological advances on the internet.
Aggregation services improving over the years 聚合服务改善多年
I will take example of Google News and how they have approached online aggregation services. Google News over the years has improved and has grown smarter than many other aggregation services. They keep track of user behavior which is very important as people's view and opinions change daily and is never on one thing. Google News uses a very different algorithm to that used for their Google search. Google News uses a closed index whereas their search engine uses an open index. Now, the difference is that in a closed index Google News will only capture the news related items, whereas in an open index the search engine will take everything into consideration thus making the database even bigger. Thus, Google News gets their information in a more real time manner which is faster and becomes easier for users to find what they are looking for.
Other aggregation services are also taking note of this and improving their services as well. Aggregation services are less concerned of what type of medium they will be using and are more concerned about making sure that the news continues to be flowing for example those enterprise journals, editorials and other things that can be seen in the newspapers. Therefore, their main concern or interest is to try and make sure that the news not only survives but thrives. The only way to ensure the speediest delivery of news to the audience, aggregation services use specialized algorithms to get these cluster of news out to the readers thought their internet sites rather than the traditional newspapers which takes longer and hold up to 60% of ad space.
If we look at the pace at which the media is going online, news is the area which would benefit the most when it is online. With something new happening every other minute, breaking news becoming a daily issue, with updates and alerts which require something more than the traditional media network, it is the time that the news gets online. Every time there is breaking news it is posted online for the internet users to stay in touch without any effort to do the same. (Chris Williams, n.d.). I mean the best way for a person to stay up to date with the latest information is to log in to one of the online sites and check the news rather than having the hassle of buying a newspaper or turning on the TV or the radio. It saves a lot of time for a person to do this.
The competition to make the news more attractive is lesser in the online world, considering the fact that it is simpler in most ways than the print media. The print media requires you to come up with innovative ideas every other day to stay afresh in the emerging competitive market. Comparatively, in the online news market the competition to stay new is less. (Chris Williams, n.d.). Therefore, sites like Google News and The Huffington Post don't really care whose site is better, but rather are interested that the news they are providing is being read by the audience and that it is getting to every person in a timely manner.
