and online activities that the consumers may have, this will allow me to achieve consumer profiling as to marketing reasonable content to them.
Step 3:
I would have to look at our online digital presence, this means I will have to see how well "Nike" is doing in the social online environment, are they active or passive when it comes to public relations and customer relationships. Are they utilizing everything the online world has to offer from technologies that can be feasible to adopt?
Step 4:
I would evaluate the types of messages "Nike" is communicating to the consumers in digital form. Are they sending the right message to the right consumer? Is the consumer understanding the message and acting upon it, positively or negatively?
Step 5:
I would evaluate the performance of Nike's digital marketing campaigns. How is Nike benefiting from such channels? Are we making a profit while keeping costs low? Is our rate of investment on digital marketing visible to us, and is it positive?
Question 3
I would utilize almost all online marketing tools to allow the visibility of the new product.
The common marketing communication tools will be put into effect, such as advertising, promoting the concept in various trade shows, speaking opportunities as to describe the product, joint marketing, co-branding and many more traditional ways that can be broadcasted online via online content ads, which are simple adverts that will pop up due to their relevance whilst consumers maybe be browsing for a new phone for example.
Search Engine Optimization.
Get the word out there, be noticeable via social outlets.
Email marketing is one way to inform the consumers about the product.
Google AdWords to help online advertising.
Bloggers or social media influencers, by offering the phone for testing by wide reach blogger or youtubers as to mention your product or talk in more detail about it.
Online retail stores, you can be selective as to who you wish to sell the new phone and when they can sell it, such as your own website, amazon and the likes of amazon.
The strategy would start differing as adoption rates either increase or decrease, if they increase then the organisation will need to be and stay proactive whilst dealing with public relations, enhance customer services and promote customer satisfaction, if they decrease I would then suggest revisiting the product and re-examining the whole process of the marketing communication.
Part B
Question 1
I would particularly evaluate why should McDonald's introduce a vegetable burger to their store?
I will need to define the problem and understand where the information search should start, before developing the needed research, once that is arranged then I would identify the research method. It will either be Primary or Secondary, or both. For this particular scenario, I will explore the secondary data at first since it is cheaper, faster and available whereas this may be biased. For example, in certain region McDonald's can idealise a target market for such a product, such as in place where there exists a great popul
