本文是留学生marketing essay，主要内容是讲述全球越来越多的公司正在新的环境中寻找机会，为他们提供机会，如何更好地利用他们的长期目标。
1. Introduction to the Topic:
Increasingly the whole world is collapsing into the global village as markets are becoming global in nature. The different goods and services that one consumed on daily basis are mostly manufactured in foreign countries (Cateora & Graham, 2005). Multinational and global companies are increasingly finding opportunities in the new environment that provide them to opportunity to better utilize their long-term goals and objectives (CzinKota, 2007). However, there are certain factors that work as impediment in the way of multinational and global companies and undoubtedly such factors could be termed as cultural factors. A slight misunderstanding of the cultural factors might not only make it hard for the organization to accomplish its long-term goals and objectives, in certain cases it could result in complete failures of business organization (Briscoe, 2004). This is especially true in case of culturally bound products and services that requires increase adaptation (Hollensen, 2007).
Table of Contents
1. Introduction to the Topic: 3
2. B&W Zeppelin iPod docks: 4
3. Retail Strategy of B&W Zeppelin iPod docks: 6
4. Promotion Strategy for B&W Zeppelin: 8
5. Glocalization Continuum: 10
6. Conclusion: 12
7. Works Cited 13
