n the European union.
European union regulation on cross border cell phone tradition by customers..
Target market:目标市场：
After this analysis of situation and strengths, weaknesses, opportunities and threats of t- mobile, we can observe that the target market of t- mobile at currently and in the upcoming plan is following segment.
The partners in the enterprise will be functioning closely join on sale and marketing in their focus market and preparation to jointly increase machine to machine products and services in the upcoming time.
T-mobile pursuing a scheme that involves offering or submission it`s consumer`s the top level of quality, long term solutions complete, personal buyer support.
To develop the partner`s positions in the increasing market for machine to machine solution globally.
Including the generalization and consistency of products sales and marketing.
T mobile companies arrangement to recognize relevant target market in the telemeters nevy management, course-plotting, remote metering dealing machine and safety segment.
Marketing objectives:营销目标：
Increase brand consciousness and:-enlarge numeral of potential buyer that know about you, the number of news story, tick though out charge on a web-side, buyer variety remember of the marketing, promoting progress and verity.
Generate leads, individuality new forecast:-in this objects,the person who is qualified, interested, people to market to in the upcoming time.
Obtain new customer`s:-to make orginal dealing from first time customer`s oblige first time attending to transfer to trade store.
Increase revenues and profits from obtaining customers base:- that is products replicate purchase from consumers both for obtaining and new crop at sustainable profit levels.
Improve obtaining buyer faithfulness and activity:- add to faithfully point salvation , rouse words of month activity enlarge buyer contribution in programs drive attending to an event ,stole , online etc..
Improve resolution time for all buyers inquire complaints:-make people better off by addressing their questions, issue and problems in a cost effectual, low stress timely manner.
Stimulate world of mouth:-the audience absolutely takeing.
Marketing strategy 营销策略
Product strategy:
T -mobile is the very famous mobile network in Europe and other country. In the introduction stage T-mobile product by Deutsche company in Germany in that time the t mobile production strategy has high quality products , different size of mobile phone ,i phone and many more kit to bring out the competed markets.
Brand name:
t-mobile is owned by deutsche telecom who operate or function two other t sub-brand ; t home and t- systems .T-mobile network one to one prepare to drop it`s brand name in favour of it`s parent T-mobile , an publicity movement has progress a slow change of the Czech republic`s radio mobil pagers brand to T-mobile .
Packaging:
The T-mobile pay as you go phone has new packaging that will cut plastic use by 45 percent, which also equates to a 40 percent reduction in transport materials.
pricing strategy
