Marketing Strategies for FAW after China’s Entry into WTO Abstract Automotive industry as a whole has long been a focal interest of many countries in their path to industrialization. Most developed nations including the United States, United Kingdom, Germany and Japan have all gone through this phase of automotive induced industrialization and this is what China is presently experiencing. Out of all automotive manufacturers in China, FAW proved to be the most developed and competitive. FAW has been developing for more than half a century. Its enormous changes began to take place with China's accession to WTO. In other words, WTO brings the driving forces for FAW to strengthen itself and compete in the world market. Professor Michael Porter's Diamond Model is applied in this paper for a competitiveness analysis to substantiate the findings. By stating the advantageous and disadvantageous influences of China’s WTO Entry on FAW, this paper suggests some developing strategies for FAW. Keywords: Diamond Model, FAW, Automotive Industry, Competitiveness, Component Supplier, WTO Entry Contents
Abstract 1
Chapter 1: Introduction2
1.1 Contents of the dissertation2
1.2 Relevant definitions3
1.3 Objective of this study4
Chapter 2: Literature Review and analysis5
2.1 China’s automobile industry commitments to WTO entry5
2.2 Overview of FAW 10 2.3 Diamond model 11
3.1 Primary sources 13 3.2 Secondary sources 1
4 Chapter4: Findings and Discussions 14
4.1Competitve analysis of FAW 14
4.2 Marketing strategies for FAW after China’s entry into WTO 21
Chapter 5：Conclusion 22
Bibliography 23
