e general market strategies are better quality, looking for new market segments, changing the theme of advertising and reducing price. In the stage of maturity, the general market strategies are market modification, product modification and market mix modification. In the decline stage, the general market strategies are Continued strategy, focus strategy, Shrinkage strategy and divest strategy.
The Ansoff matrix differentiates the fours kind of combination between product and market. The Ansoff matrix also provides four marketing strategy for these four combination. The 2 X 2 of Ansoff matrix refers to four options of making business revenue or profit grow. In specific, enterprise can choose four kinds of growth strategies to increase revenue and maximum profit: market penetration, market development, product development, diversification and consolidation.
