本研究旨在以推拉式模型为基础，研究中国学生在英国学习的旅游动机。到2015年底，在英国学习的中国学生有150000人。中国学生有着强大的消费能力，对英国文化、社会和商品有着很高的兴趣和热情。因此，研究和了解中国学生的旅游动机，在英国将有助于相关的当地旅游企业和组织在英国开展有针对性的营销活动，并提供服务，以及帮助相关组织更好地帮助中国学生适应他们的学习和生活在英国。在这项研究中，将基于推拉式模型，通过定量与定性相结合的研究方法，以更好地了解中国学生的旅游动机，以及为什么他们有这样的动机，以及如何激励中国学生的旅游动机。本研究将采用问卷调查和半结构化面试的方法进行数据收集，所采用的数据分析方法包括t检验、方差分析和层次分析法等。这项研究预计将耗资90天，可能会遇到的伦理问题，在研究过程中，将处理通过使用适当的措施。
Acknowledgements 致谢
First of all, I would like to extend my sincere gratitude to my supervisor, XX for her instructive advice and useful suggestions for my proposal. I am deeply grateful of what her did in the completion of this thesis.
I am also deeply indebted to all the other tutors and teachers in XX college for their direct and indirect help to me.
Special thanks should go to my friends who have put considerable time and effort into their comments on the draft.
I should finally like to express my gratitude to the website: sciencedirect. Most of literatures referred for completion of my proposal are from this database, thanking these experts and authors for giving me valuable references for completing this proposal.
Abstract 摘要
This study aims to be based on push-pull model to study the tourism motivation of Chinese students studying in the United Kingdom. By the end of 2015, there were 150,000 Chinese students who studied in the UK. Chinese students have strong spending power, a high interest and enthusiasm for UK's culture, society and commodity. Thus, to study and understand tourism motivation of Chinese students in the UK will help relevant local tourism enterprises and organizations in the UK to carry out targeted marketing activities and provide services as well as help relevant organizations to better help Chinese students to adapt to their studying and living in the UK. In this study, it will be based on the push-pull model, through combining quantitative with qualitative research methods to better understand what tourism motivations that Chinese students have and why they have such motivations, as well as how to motivate Chinese students’ tourism motivation. The study will use questionnaire and semi-structured interview in data collection, the data analysis methods used include T test, variance analysis and analytic hierarchy process and so on. The study is expected to cost a total of 90 days, ethical issues which might be encountered in the course of the study will be dealt with by using appropriate measures.
Keywords: tourism motivation; Chinese students; the United Kingdom; push-pull model
1.0 Introduction 简介
1.1 Background
UK is one of the world's economic power, it is also the birthplace of modern tourism, UK's unique natural, cultural and historical resources make it have unique conditions for tourism development (China Daily, 2009). Today, UK is one of the world's major tourist areas and inbound tourism destinations. For many years, revenue of British tourism is second only to revenue of its chemical and financial industries. There are more than 200,000 tourism enterprises in the UK, the tourism output value was 21 billion pounds in 2015. However, in recent years, affected by the global economic crisis, the British tourism industry has also subjected to some negative impact, the growth rate of the tourist arrivals and tourism revenue slows down, for current British tourism industry, the search for new economic growth point is its urgent need (Department for Culture, Media & Sport and Helen Grant, 2014). UK has a high level of education, UK is one of the best destination countries that international students choose to study in, currently, there are more than 400,000 international students in UK, of which more than 150,000 are Chinese students, these students not only study but also consume and travel in UK (Higher education statistics agency, 2015). For the tourism industry, the tourism market towards college students is worthy of attention. Thrane (2016) notes that young tourists generally have a long travel period, a high degree
