of environmental consciousness and the courage to explore, considering from the per capita consumption, they bring very impressive economic benefits. Therefore, for British tourism industry, the emphasis on the development of tourism business aiming at Chinese students in the UK is very valuable.
1.2 Rationale
Research on the tourism motivation of Chinese students studying in UK mainly has significance in the following two aspects. First, by the end of 2015, there were 150,000 Chinese students studying in colleges in UK (Higher education statistics agency, 2015), while Chinese college students have strong spending power, they have a high interest and enthusiasm for UK's culture, society and even commodity (Hutchinson and Quintas, 2015). Thus, study and understanding of the tourism motivation of Chinese students studying in colleges in UK will help to provide information for relevant bodies and organizations of the local tourism industry in UK to carry out targeted marketing campaigns. Second, because of their particularity in age, physical, psychological, living environment and other related aspects, college students are very different from other groups, which leads to the particularity of their tourism motivation. For Chinese students in UK, their tourism motivation may be more special and complex, period at college is an important period for students’ mental development, cultivating interest, formation of personality and development of their life goals (Thrane, 2016), to understand and study their travel motivation will help to understand the state of Chinese students’ studying life in the UK and the problems encountered during studying in UK to help relevant organizations to help Chinese students to adapt to studying and living in UK better.
2.0 Literature review 文献综述
2.1 Tourism motivation
2.1.1 Concept of tourism motivation
According to the principles of psychology, motivation comes from certain human needs, when people have a need, they will produce psychological stress and anxious emotional experience, which become an inherent driving force and result in motivation (Dann, 1977). Various human activities are caused by motivation and it governs human behavior. Tourism motivation is the internal driving force directly drives people to go out for tourism, driven by tourism motivation, people take action after determining travel target, then their travel needs are met, thus eliminating tension. Thus, in simple terms, tourism motivation refers to an internal driving force that triggers a person’s intention to travel and determines where to go. Dann (1977) finds that factors affecting tourism motivation include individual psychological and personal factors, as well as some external factors. If a person wants to travel, it must also has both subjective and objective conditions. Subjectively, he must have motivation to travel; objectively, he must have a certain ability to pay, leisure time and a good physical condition, etc. Study on consumers’ tourism motivation is the key for tourism enterprises to have a comprehensive understanding of consumers’ needs, carry out market segments, accurately introduce timely tourism projects meeting the needs of a target market to increase market share (Devesa, Laguna and Palacios, 2010).
2.1.2 Types of tourism motivation
First, cultural motivation, everyone has a curiosit
