o segment the market intoseveral sub-markets, selects target market and positions products, thus formulating afeasible international marketing strategy plan for the company. The 4Ps theory ofmarketing management is applied to develop the marketing implementation strategyof LS Company from four aspects: product, price, place and promotion, and apractical proposal is given. Finally, it proposes measures to ensure the effectiveimplementation of its international marketing strategies.
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