Chapter One Introduction介绍
随着中国社会主义市场体系的逐步完善和加入WTO的成功，中国充分参与了国际竞争，为中国提出了职业教育人才培养，特别是商务英语人才培养的新挑战。而随着职业教育的发展和中国商务英语人才需求的增加，几乎大多数职业院校都开设了商务英语课程，作为英语课程的重点学科，为培养商务英语人才做了大量的努力。虽然近几十年来大学英语教育的发展取得了很大的成功，但很多问题仍然对商务英语教育构成了一定的威胁，因此英语课程下的商务英语课程应根据新形势改变和完善，以适应社会需求。适合商务英语人员。高职院校的英语教学也近年来经历了一些改进，以满足国家实力的要求，并在近几年强调高职院校。然而，商务英语专业学生仍然难以找到一份好工作，并觉得他们在大学对他们的工作来说还不够。另一方面，雇主发现商务英语毕业生的质量远远不符合预期，无法满足当今市场的需求。这种现象反映出职业教育的效果与市场需求脱节。因此，职业院校为企业英语专业设置适当的系统新课程，是一项重要而紧迫的任务。
With the gradual perfection of China’s socialist market system and the successfulaccess to WTO, China has fully participated in the international competition, whichhad been presenting China with a new challenge in talent cultivation of vocationaleducation, especially in the cultivation of Business English talents. And in turn withthe development of vocational education and increasing social demands for BusinessEnglish talents in China, Business English curriculums are offered in nearly most ofthe vocational colleges as the focused disciplined under English program and a greatdeal of efforts have been made to cultivate Business English talents. Although in thepast several decades the development of college English education has achieved greatsuccess, a lot of problems still impose some threats on the business English educationand accordingly business English curriculums under English program should bechanged and improved according to the new situation to fit the needs of society forbusiness English personnel. English teaching in vocational colleges had alsoaccordingly undergone somewhat improvements in order to meet the requirements ofthe nation’s great strength and emphasize on vocational college in recent years.However, business English majors still find it difficult to find a good job and feel thatthey have learnt in the colleges is not enough for their jobs. On the other hand,employers find the quality of the business English graduates is far from theirexpectations and can not meet the demands of the markets nowadays. Thisphenomenon reflects that the effect of the vocational education keeps out of the touchwith the needs of the markets. Therefore, it is an important and urgent task forvocational colleges to set up appropriate systematic new curriculums for businessEnglish majors.The author investigates the present business English curriculums for Englishmajors from two vocational colleges in China and the common features are describedas follows:1) The curriculum programs usually include 4 blocks: goals and objectives,requirements for the students’ skills, abilities and qualities, curriculumarrangements and teaching plan, and syllabus.2) The curriculum systems mostly abide by the credit-administration modeand the model of English major and business-oriented curriculumsdivided into compulsory curriculums+ optional curriculums+ training forthree years schooling in general accordance with the package pattern oftheoretical teaching system and practical teaching system.3) The curriculum design focuses on the cultivation of students’ practicaland operational oriented English skills.According to the survey of the curriculum design in vocational colleges, theauthor finds that there are some problems existing in the present BE curriculumdesign in the aspects of the teaching materials, curriculum arrangement, teachingmethods, etc.In order to solve these problems, students needs for curriculums and theemployers’ requirements on BE graduates should be analyzed completely as thereference to the business English curriculum design.
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Chapter Two Literature Review
2.1 Definitions of Some Important Terms
ESP is the abbreviation of English for Specific Purposes. The definition of ESPwas proposed in the book The Linguistic Sciences and Language Teaching in 1964. Inthis book, the ESP was defined as “English for civil servants; for policeman; forofficials of the law; for dispenses and nurses; for specific in agriculture; for engineersand fitters.” (Halliday, McIntosh and Strevens, 1964:190). From the de
