提要：中国电视媒体竞争的多元化和激烈化，使国内的媒介已进入产业化竞争的时代。然而,随着市场经济的发展, 电视媒体纷纷从事经营活动，获得经济利益。央视作为国内唯一的国家级电视媒体，凭借其电视行业中的垄断地位从事商业活动，获得了巨额收益。但这些盈利行为与其公共组织事业单位的性质定位产生矛盾。本论文由无忧论文网www.51lunwen.org整理提供这也引起了国内各界的广泛关注。本文以央视在节目资源和广告收入方面的垄断行为为研究对象，综合运用文献综述和内容分析的方法，全面的分析了央视的垄断行为的不合理性，并对我国电视媒体的发展趋势提出了建议。
关键词：央视；垄断行为；垄断地位；非合理性
Abstract: Chinese television media pluralism and intense competition, so that the domestic media industry has entered a time of competition. However, with the market economy, the TV media have engaged in business activities, access to economic interests. CCTV as the only national television media, the television industry by virtue of its monopoly position to engage in commercial activities, www.51lunwen.orgaccess to a huge amount of revenue. However, these acts are related to their profit nature of public organizations and institutions arise positioning. This has also aroused widespread concern in the domestic circles. In this paper, the CCTV program resources and advertising revenue monopoly acts as the research object, the integrated use of literature review and content analysis, comprehensive analysis of the CCTV's monopoly acts of irrationality. China and the development trend of TV media suggested.
Keywords：CCTV；Monopolistic behavior；Monopoly；Non-rational
1 央视的定位
2 央视的垄断行为
3 我国的广电传播制度
4 央视垄断行为的非合理性
5 结束语
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