uation of the Readers. China Advertising, (10), p.109.
I-Research. 2006. Research Report of Digital Journal in China. http://old.iresearch.com.cn/digital_magazine/detail_report.asp?id=2804.
I-Research. 2007. Special Reports of Digital Jjournal in China. http://old.iresearch.com.cn/digital_magazine/detail_free.asp?id=43445.
Jiong, H.2007. Three Operations Model of Network Digital Magazines. Publishing research in China (5), p.48-51.
Joseph, R. & Ronald, W. 1989. 2nd ed. Multivariate Data and Analysis with Reading. CA: MacMillan Publishing Company.
Juan, Li. 2007. Study on digital magazines. Popular Science, Scientific and Technical Research and Practice in China, (17): p43.
Kaiser, H. F. 1958. The Varimax Ceiterion for Analysis Rotation in Factor Analysis. Psychometrika, (23), p.187-200.
Kline, F. G.1971. Media Time Budgeting as a Function of Demographics and style. Journalism Quarterly, 9, p. 48-56.
Kraut, R. et al. 1999. Internet Paradox: A Social Technology That Reduce Social Involvement and Psychological Well-being? American Psychologist. 53(9), p.1017-1032.
Laser, W. 1965. Life Style Concept and Marketing. S. Greyser (Eds). Toward Scientific Marketing. Chicago: American Marketing Association.
Lazer, W. 1963. Lifestyle Concepts and Marketing. In AMA Proceedings on Scientific Marketing. Chicago: American Marketing Association.
Lesch, W., Luk, S. H., & Leonard, R. 1991. Lifestyle Demographic Influences on Females’ Consumption of Alcoholic Beverages. International Journal of Advertising, 10(1), p. 59–78.
Leung, L. 1998. Lifestyles and the Use of New Media Technology in Urban China. Telecommunications Policy in China, 22(9), p.787-789.
Life Style Research. (2006). Chicago: American Marketing Association.
Min, He. 2007. Dissemination Significances about On-line Magazine. China: Jining University press.
Nunnally, T.1978. Psychometric Theory. New York: McGraw Hill.
Peter, J. P.1979. Reliability: A Review of Psychometric Basis and Recent Marketing Practices. Journal of Marketing Research, p6-17.
Plummer, J. T. 1974. The Concepts and Application of Life Style Segmentation. Journal of Marketing, 38(1): p.33–37.
Reynolds, F. & Darden, W. 1974. Constructing Lifestyle and Psychographics. In W. D. Wells (Ed.). Lifestyle and Psychographics. Chicago: American Marketing Association, p.73-95.
Ruize, D. 2004. Lifestyle Design: Culture, Life, Consumption and Product Design. Taiwan: Asia-Pacific books press.
Saeed, K. & Huang, Y. 2003. Toward an Integrative Framework for Online Consumer Behavior Research: a Meta-analysis Approach. Journal of End User Computing, 10(1), p.1-26.
Schoenbach, K.& Becker, L.(1989). Audience Response to Media Diversity, Hillsdale NJ:Lawrence Erlbaum Associates, p. 10-14.
Song, S. 1999. Taiwan Newspapers Lifestyle Market Segmentation Study. Ming Chuan University, Communication Management. p.43-46
Tai, S. & Tam, J. 1997. A Comparative Study of Chinese Consumers in Asian Markets—A lifestyle analysis. Journal of International Consumer Marketing, 9(1), p.25-42.
Tseng, F. C. 2010. To Bid or to Buy? Online Shoppers’ Preferences for Online Purchasing Channels. International Journal of E-Business Research, 2(6), p. 1-22. http://www.51lunwen.org/gjcb/
USA Today.2002. Radical gizmos arrive at Demo conference. http://www.usatoday.com/tech/columnist/2002/02/12/baig.htm.
Yi, Wang. (2003). The Values and Life S