MBA essay范文格式：Strategic Planning for Small Business

MBA essay范文格式-小企业战略规划。本文是一篇留学生MBA essay写作格式范文，本篇MBA essay业务描述是开办任何类型业务的简短计划。业务描述包括所有基本信息，如业务名称、业务地点、业务类型等。其中包括业务的服务或产品。在这个快速发展的世纪里，每个人都在为满足自己的基本需求而奔波一整天。主要是在早上，每个人上班或上学都迟到了。大多数人没有时间为他们做饭。为了满足人们早上的食欲，我们正在考虑建立一家在线套餐公司。早上卖盒饭对那些早上不能自己做饭的人很有帮助。我们计划在火车站或公共汽车站送食物。在这些公共场所，人们可以很容易地用餐。为了开始这项业务，本篇MBA essay提出：首先我们将创建一个网站，人们可以通过该网站在线订购食物。他们可以提前预订食物，我们可以根据他们的订单运送食物。我们计划在火车站或公共汽车站为客户提供快速早餐。要订购食物，人们可以访问网站预订并在线支付。为了方便顾客，我们制定了一个计划，顾客可以预订整周的订单，一周后他们可以支付食物的金额。这对顾客有帮助，因为他们早上可以吃东西，其次可以节省时间。下面就一起来看一下这篇MBA essay范文格式的具体内容。

Business description is the short plan to start up any kind of business. Business description includes all basic information like name of the business, location of the business, type of the business, etc. In it we include the service or products of the business. In this fast moving century everyone is in rush for whole day to satisfy their basic needs. Mainly in the morning everybody is running late for their jobs or schools. Most of the people have no time to cook food for them. To satisfy the appetite of the people in the morning we are thinking to set up an online Packed Meal business. Selling Packed Meals in the morning will be very helpful for those who cannot cook for themselves in the morning. We are planning to deliver the food at the railway stations or bus stops. At these public places people can easily grab the meal. To start this business first of all we are going to create a website by which people can order the food online. They can book the food in advance and according to their orders we can deliver the food. We are planning to provide quick breakfast to the customer’s at railway station or bus stop. To order the food people can visit the website book an order and can pay online. For convenience of the customer’ we are setting a plan that customers can book order for the whole week and after week they can pay the amount of the food. It will be helpful for the customers in the sense that they can have food in the morning and secondly they can save time.
Numerous surveys have revealed that breakfast is often skipped among Kiwis (Hills, 2012; Impact PR, 2016). Similarly, others have been making poor breakfast choices like leftover party food, pizza, fish & chips, ice cream, and even beer (Impact PR, 2016; NZ Herald, 2016). Despite the widespread awareness of the important benefits of breakfast, it is quite alarming to see that many people still forego the need to make time for breakfast. These attitudes and habits towards breakfast are apparently influenced by a hectic lifestyle and poor time management. However, various surveys conducted in the past confirmed that nearly half of New Zealanders acknowledge breakfast as the ‘most important meal of the day’ (Hills, 2012). It is at this point that a business idea comes to mind: to provide value by satisfying a need (Hartnett, 1998, as cited by Sweeney & Soutar, 2001). In this case, it is the need for a good, convenient breakfast. Through an entrepreneurial endeavour supplemented with the collection of the right information, this idea can become a business opportunity (Massey, 2005). Although a business opportunity does not guarantee success, this business idea requires the support of a business strategy so that it gains a reasonable chance to become a successful operation (Oliver & English, 2012) in the near future.
本篇MBA essay通过大量调查显示，新西兰人经常不吃早餐。同样，其他人的早餐选择也很糟糕，比如派对剩下的食物、披萨、炸鱼薯条、冰淇淋，甚至啤酒。尽管人们普遍意识到早餐的重要好处，但令人震惊的是，许多人仍然放弃了腾出时间吃早餐的必要性。这些对早餐的态度和习惯显然受到繁忙的生活方式和糟糕的时间管理的影响。然而，过去进行的各种调查证实，近一半的新西兰人认为早餐是“一天中最重要的一餐”。正是在这一点上，人们想到了一个商业理念：通过满足需求来提供价值。在这种情况下，它是需要一个好的，方便的早餐。通过创业努力，再加上收集正确的信息，这一想法可以成为一个商业机会。尽管商业机会不能保证成功，但这种商业理念需要商业战略的支持，以便在不久的将来获得成功运营的合理机会。
The aspired future state of a business or any organisation is described in the vision (Srivastava, Franklin, & Martinette, 2013; Duygulu, Ozeren, Işıldar, & Appolloni, 2016). This statement provides a starting point (Kantabutra & Avery, 2010) and a sense of direction for the business, hence, it shoul