年人，他们也经常因为工作和学习的需要而错过早餐。价值观反映了组织在运营和活动中所持有和使用的基本行为、态度和观点。支持者相信健康和营养的价值——这一认识从根本上产生了这一商业理念。创新，即创造或适应新想法并将其付诸实践和新产品的能力，是支持者喜欢的另一个基本价值观，也应融入他们的个人生活方式。本篇MBA essay认为一旦企业开始运营，创新将是组织行为的良好基础，因为创新是在动态环境中生存的关键因素。在未来，商业利益相关者的个人价值观最好与组织的价值观保持一致，鼓励他们参与组织的发展。
Social responsibility is integrating environmental and social concerns, apart from the financial aspects, in the strategic decisions of the organisation (Massey, 2005; Hubbard, Rice, & Galvin, 2014). The simplest ways to practice social responsibility are by reducing energy consumption (i.e., during food production) and using recyclable food containers. In friendly and creative ways, customers will be reminded to recycle plastic items and dispose of food scraps responsibly. Donating food items to a charitable organisation (i.e., The Free Store, Kaibosh) is also highly considered, and will depend on the size of orders and calculated profit margins. Due to the small size of this business, the proponents will be open to collaborations with other small enterprises in various community involvements.
本篇MBA essay提出社会责任是将除财务方面外的环境和社会问题纳入组织的战略决策中。履行社会责任的最简单方法是减少能源消耗（即在食品生产过程中）和使用可回收食品容器。以友好和创造性的方式，提醒顾客回收塑料制品并负责任地处理食物残渣。向慈善组织（即凯波什的免费商店）捐赠食品也受到高度考虑，这将取决于订单的规模和计算的利润率。由于该业务规模较小，支持者将对与其他小型企业在各种社区参与中的合作持开放态度。
Core values are the inherent principles that guide an organisation’s actions which eventually become the distinct features of the business entity (Lencioni, 2002). This potential business start-up will possess the following core values:
核心价值观是指导组织行动的内在原则，这些原则最终成为商业实体的独特特征。这家潜在的创业公司将拥有以下核心价值观：
Deliver a healthy breakfast on time.按时提供健康的早餐
This business idea was formed out of poor time management and a busy lifestyle, hence, time plays a major factor in its implementation. It is extremely important to ensure that the food items are available at the right place and at the right time. In line with the over-arching vision to ‘not miss breakfast’, orders must always be on the agreed time of pick-up. Additionally, this core value also highlights the importance of a ‘healthy breakfast’ which means ingredients are carefully selected, ethically sourced, and hygienically prepared.
MBA essay提到的这种商业理念是由糟糕的时间管理和繁忙的生活方式形成的，因此，时间在其实施中起着重要作用。确保在正确的时间、正确的地点提供食物是极其重要的。根据“不错过早餐”的总体愿景，订单必须始终在约定的取餐时间。此外，这一核心价值观还强调了“健康早餐”的重要性，这意味着食材经过精心选择、合乎道德的来源和卫生的准备。
Listen to serve better.为了更好的服务而倾听
As a start-up business, what the customer has to say will determine its fate. During the first few weeks of operations, suggestions and comments will be proactively collected from customers through the website or direct interaction. Comments particularly about the food taste, variety and options will be taken into account for the subsequent servings.
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