本文的目的是批判性地调查企业家心态的重要认知和行为方面，以确定其独特的特点和区分企业家与其他个人的方式。企业精神已经被管理和行为专家广泛研究，并且在这个主题上发展了一个独特的工作（Barringer＆Ireland，2010）。 Lazear（2004）提供了一个企业家作为一个开始一个新的冒险的人的描述。
This essay aim to critically investigate the important cognitive and behavioural aspects of the entrepreneurial mindset in order to determine its distinctive features and the ways in which it distinguishes entrepreneurs from other individuals. Entrepreneurship has been extensively studied by management and behavioural experts and a distinct body of work has developed on the subject (Barringer & Ireland, 2010). Lazear, (2004), provides a description of an entrepreneur as a person who starts a fresh venture. This is a truly wide definition and equates, to my mind, a person who starts a new dry cleaning shop or a restaurant with Jeff Bezos, the founder of Amazon.com and Steve Jobs of Apple.
Whilst such an assumption does nevertheless contain an element of truth, it shows that it is difficult to generalise conclusions on entrepreneurship because of the range of entrepreneurial activity and the diverse types of entrepreneurs (Barringer & Ireland, 2010). Research on entrepreneurship, among other things, attempts to address the reasons for development of entrepreneurship (Barringer & Ireland, 2010). Such research addresses issues like (a) the reasons behind the engagement in entrepreneurial activity by certain people, whilst others who are equally talented and dynamic do not do so, and again, (b) the reasons for the perception of entrepreneurial opportunities by some, although others are unable to do so (Brockhaus & Horwitz, 1986). ............
3. Cognitive Theory认知理论
Heuristics启发式
Entrepreneurial Expertise企业家专长
Effectuation效果
Conclusions结论
Reference参考
