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age crafting (Hatfield, 2012). Hatfield (2012) suggests further that messages must arouse emotional energy if they are to have any effect on the intended audience. Hence, it is imperative that managers dedicate significant time towards drafting their vision statement. The articulated vision must inspire intrinsic motivation in the employees or the risk of failure to engage the workforce becomes imminent (Kotter & Cohen, 2002; Hatfield, 2012).


Creating Faith in The Change Effort

LaFasto and Larson (2001) assert that faith in the change effort is created when management practices demonstrate clarity, confidence, and commitment. Empowering teams to make decisions that implement changes faster also creates faith. Management shows faith when they believe that the teams are equipped to handle challenges that arise. Finally, establishing a culture of constant accountability and excellence conation sends a strong message of trust and belief throughout the organisation (LaFasto & Larson, 2001; Kotter & Cohen, 2002; Hatfield, 2012).


Answering Tough Questions

Kotter and Cohen (2003) suggest that all change efforts engender questions intended to alleviate anxiety. Management can and should prepare answers for the tough questions. However, the best practice in answering questions comes from being sincere and honest.


Fusco, O’Riordan and Palmer (2015) encourage leaders to remain authentic. Managers can do this by expressing a strong sense of self-awareness and confidence by way of their actions. Open communication, information sharing, and honesty in one’s interpersonal relations increase the possibility that the tough questions will be perceived as inquisitive and welcomed.. Jones (2013) advises managers to refrain from distorting or manipulating the facts of impending changes if they intend to gain the trust and respect of their employees.


Conclusion

This paper introduced an organisation change initiative that involved the transitioning from a traditional work-group to a modern day team-based culture. Discussions involved the transition process, the role of the primary change agent, the communication team, change initiative communication plan, team credibility, creating faith in the change effort, and answering tough questions. Context assumptions were made to provide the understanding that major change initiatives cannot be undertaken by inexperienced managers.


References

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Bolman, L. G. & Deal, T. E. (2008). Reframing organizations… Fourth edition. Jossey-Bass, San Francisco, CA.


Buono, A. F., & Subbiah, K. (2014). Internal Consultants as Change Agents: Roles, Responsibilities and Organizational Change Capacity. Organization Development Journal, 32(2), 35-53.


Fusco, T., O’Riordan, S., & Palmer, S. (2015). Authentic Leaders are… Conscious, Competent, Confident, and Congruent: A Grounded Theory of Group Coaching and Authentic Leadership Development. International Coaching Psychology Review, 10(2), 131-148.


Gardner, P. J. (2009). Organizational change: All we want is better projects—why so difficult? AACE International Transactions. 3.1-3.25.


Goleman, D. (2015). Emotional intelligence. Retrieved from http://www.danielgoleman.info/topics/emotional-intelligence/


Hatfield, C. (2012). Crafting your story using personal narrative. Training Journal, 45-47.


Hunt, K. (2014). Communicating with the practice team. Practice Nurse, 44(10), 36-40.


Idris, M. A., Dollard, M. F., & Tuckey, M. R. (2015). Psychosocial safety climate as a management tool for employee engagement and performance: A multilevel analysis. International Journal of Stress Management 22(2), 183-206. http://dx.doi.org/10.1037/a0038986


Jones, R. (2013). ‘Never stop learning and never stop asking tough questions’. Public Relations Tactics, 20(9), 17.


Katzenbach, J. R. & Smith, D. K. (2003). The wi