4.2.1 Survey sampling 31
4.2.2 Description of the interview results 31
4.3 Analysis 33
4.3.1 Analysis on push factor 33
4.3.2 Analysis on pull factor 36
Chapter 5 Conclusion 41
5.1 Main points 41
5.2 Limitations and directions of further research 42
5.3 Recommendations 43
References 45
Appendix 1 Questionnaire 48
Appendix 2 Interview Outline 51
Appendix 3 Primary Data Obtained from 100 Copies of Questionnaires 52
Appendix 4 Interview Records 56
Chapter 1 Introduction
1.1 Background
UK is one of the world's most important tourist destinations and tourism-exporting countries and the travel industry is well developed. Tourism plays an increasingly important role in British political, economic and social life, it is known as one of the "most profitable" industries in the country. For years British tourism revenue is second only to revenues of the chemical and financial industries. In 2015, foreign tourists spent more than ￡ 21 billion in UK (as shown in Figure 1), but in recent years, affected by the global economic crisis, the British tourism industry has also suffered some negative impact, the growth rate of tourist arrivals and tourism revenue slows down, for current British tourism, the search for new economic growth point is the urgent problem needed to be thought about (Department for Culture, Media & Sport and Helen Grant, 2014).
As is known, there is a high level of education in UK. UK is one of the best destinations that international students choose to study in. In 2015, the number of Chinese students studying in UK reached about 105,755 (including students from Mainland China, Hong Kong, as shown in Figure 2), of which about 90,000 students were born in or after the 1990s, they have become the largest part of the foreign students in UK (Higher education statistics agency, 2015). These post-90s Chinese students not only study in UK, but also consume and travel in UK, so for the travel industry, travel market towards these post-90s Chinese students are worth of paying enough attention. Mitra and Buliung (2015) point out that youth travelers have a long period of tourism, they also have a high degree of environmental awareness and the courage to explore, and they create very impressive economic benefits. Therefore, for the tourism industry in UK, it should emphasize the development of tourism business aiming at post-90s Chinese students in UK.
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5.3 Recommendations
According to the research results of this study, the author put forward the following recommendations for tourism enterprises on how to develop marketing strategies.
The research results of this study showed that the post-90s and the post-80s Chinese students have the same in terms of needs relating to relaxation motivation, the post-90s Chinese students also liked to enjoy the unique human customs and beautiful natural scenery of destinations. The post-90
