Americans have a sense of superiority and believe they are right about everything. The preferred way for Americans to negotiate is to clarify their positions, views and plans at the beginning of their engagement in order to gain initiative. Americans confidence in its products of superior quality, advanced technology has made no secret of praise, they will actively adopt various means of publicity, make consumer or buyer's representative know where their goods to and is willing to pay a high price to buy. In their opinion, "big reward guest", "discount" and "buy two, get one free" are signs of lack of confidence in their own products, their own products are not too hard or do not know how to make money in business. The way Americans negotiate is often seen as arrogant and confident. They like others to do what they want and to be self-centered. Americans' confidence and arrogance is also reflected in their willingness to criticize and criticize others. When negotiations don't go their way, they often criticize or complain directly. When they think it's perfectly reasonable, they don't like to hear people say no, and they don't just want people to agree and agree on the spot. Of course they are not waiting for others to concessions, but actively to cast a variety of means, highlight your strengths so that opponents willingly accept their various conditions, negotiating the biggest success. The United States, because of its prominent position as an economic power, will also use a large amount of money in the negotiation program, showing great wealth. The negotiator pays more attention to the overall situation, is good at overall operation and financing, and likes to carry out a package deal in an overall balance. So-called "package" is mainly refers to the businessman when negotiating a project is not about his production or sales in isolation, but the project from the design, development, production, engineering and even introduce to sell the products of the project involves a series of measures, such as the image of the enterprise credibility, quality, power and public relations situation, etc., finally reached a package deal.
In a word, only by understanding the American negotiating style can China and the United States understand each other and achieve win-win results in th
