Research question研究问题
Our aim is to identify an effective marketing strategy for Chinese manufacturing business by analyzing Shengyue Company, so the research questions should focus on the whole industry and also should take several factors into consideration, such as technology, management and so on. There are totally five questions; the first is interviewees’ opinion about the technological development of Shengyue Company and the quality of products. China has been developing economically very rapidly in recent years, bust manufacturing business accounts for a significant proportion. And some domestic brands are not in the ascendant because the market of electronic products has been occupied by foreign electronic company greatly (Anastasia Kopaneli, 2014). This question is for the internal business survey, and exploring this question can help administrators of Shengyue Company to understand their technical defects, thereby promote technological development. Improving technology is Shengyue’s aim, and sciences as well as technology constitute the primary.Generally speaking, most of Chinese manufacturing business attach great importance to producing department and make profits through lower labor; however Shengyue Company pays more attention to talents and the development of its human recourse department, so the second question is your opinion of this phenomenon. Let’s analyze why we come up with this question in the questionnaire, there are several reasons. Firstly, people foremost is the modern enterprise management principle, and this advanced management theory can make enterprise develop better (Lily Muliana Mustafa, 2014). Secondly, making changes according to the change of environment is the tip to come to the top; people foremost reflects in this point. Lastly, making full use of its staff is also significant and Shengyue Company makes it.
The third and fourth questions are about industrial structure and servicing system, and the two questions are significant for analyzing marketing strategy. Because Simplicity and diversification are two opposite management strategies by definition, and supervisor must one of them. And servicing system is a silver bullet in market competition, so analyzing this question is of great necessity for Shengyue Company to develop an effective marketing strategy. The last question is about company culture. Corporate values can strengthen cohesive force and development potential in enterprise because it is a fundamental belief and perspective for members to follow. Building company culture promotes to develop the marketing strategy of an enterprise.
Ethical approach道德做法
There are several ethical issues must be followed during the case study. Firstly, the data confidentiality must be guaranteed; interviewer needs to emphasize the importance of confidentiality to their interviewees, and interviewer himself needs to observe the occupational ethics and keep secret. Secondly, interviewer should guarantee that interviewees’ personal information is not revealed to others. So the name of questionnaire interviewees must be anonymity. Lastly, the case study and interview cannot create negative im
