very obvious, than the quality of competition is not between companies, but there are characteristics of the product than, than the design. Sharp's third-generation president proposed "Rather than do the first, it is better to do the only." This situation forced our product designers who want to continue to introduce new products to understand the characteristics of the product life cycle, so that product designers to adapt to market changes under dynamic situation, changes in consumer psychology, master predicted resilience. Therefore, market research CSI acquisition work is very important. Currently, Europe and Japan and other developed countries are oriented north-south style design. When the product is a lot of selling, that means that the product will enter the extinction period, a period of recession, companies must make early preparations to come up with better and newer products to re-capture the market. Some product designers, visual design imitation, develop new products, so-called, are samples from the overseas market to buy, the change did not imitate them, and the only different is put in the position of foreign products on the mark his trademark. Some also smug, "national initiative", in fact, at best, "China's first copy." Use of domestic product life cycle time difference and earn money in the domestic market, due to imitation products are products already on the market, perhaps in the conduction products on schedule, its products through imitation, research the market, then the product should belong mature product, its market life cycle even shorter. So, by no means imitate the style of product design only meter long, particularly those that require products into the international market, a borrowed boat-style design is no place to mimic the earth. Because the international market is highly competitive, and on the "fake" have severe sanctions. And creative product design, high added value. Therefore, product design must make an effort in innovation, in order to firmly grasp the product life cycle "leading" in the operation of the commanding heights of the product life cycle, and will not be eliminated by the product life cycle.Rational development of design strategies have far-reaching effects for the design development of enterprises, it is related to the success of enterprise development. Companies only according to its own development characteristics, and the development requirements of the times, constantly updated and expanded strategic goals for their own development, so that enterprises can continue to be invincible.
Table of contentsAbstract 3
Introduction 3
Literature Review 6
Research and Methods 15
Findings 16
Case study 34
Discussion and Summary 49
Reference List 51
Appendix A 55
Appendix B 56
Reference List文献
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[2]Yen Hsu(2011).Exploring design innovation and performance:the roles of issue related to design strategy.Proceedings of 17th World Congress on Ergonomics.
[3]Donald A.Norman(2003). 《Emotional Design》.
[4]Wang Changfeng; Ren Shengfeng; Zhao Guomin; Department of Energy Technique and Mechanical Engineering; TIUC Tianjin; China Fan Guoqiang Research institute of building
