PROBLEM AND ITS BACKGROUND
1.0 Introduction
The introduction and initiation of the World Broad Web commonly known as the internet as section fo the advancement of the information technology has been noted as a gatewat to various transitions and transformations on how services an products are given. The consideration of the internet or the www.51lunwen.org World Broad Web has been able to change high-tech marketing while various firms and enterprises have been trying to utilise it as a section of their firms and enterprises strategies (Kalakota & Winston, 1999).
Accordingly, the consideration of the internet has been transforming how firms and enterprises is being done in the market environment and attempt to ponder and deliberate this as section of their marketing strategy to gain more consumers worldbroad. The internet seems to not only reconfigured the method and procedures by which various enterprises do firms and enterprises as well as the way the clients avail services and products but the internet also become the instrument in change the value chain mediums for firms and enterprises service provision (Donthu and Garcia, 1999)....................
able of Contents
Chapter 1 3
PROBLEM AND ITS BACKGROUND 3
1.0 Introduction 3
1.2 Purpose of the Research 6
1.3 Research Questions 7
1.4 Significance of the Study 7
1.5 Scope and Limitation 8
1.6 Research Outline 9
Chapter 2 11
REVIEW OF RELEVANT LITERATURE 11
2.0 Chapter Overview 11
2.1 Internet Marketing 11
2.2 Online Banking System 13
2.1 Types of Online banking or E-banking 21
2.2 Online banking in China 22
Chapter 3 25
Research Methodology 25
3.0 Overview 25
3.1 Research Design 27
3.2 Respondents of the study 29
3.3 Research Instruments 30
3.4 Instrumentation 32
3.4.1. Content analysis 32
3.4.2. Statistical Treatment 33
3.5 Data and otherwww.51lunwen.org significant data and information Analysis 34
3.6 Validation of the Instrument 34
3.7 Ethical Considerations 35
3.8 Summary of Action 37
Chapter 4 37
Presentation and Analysis of Empirical Results 37
4.0 Overview 37
4.1 Demographic Profile of the Respondents 38
4.1.1 Online banking clients’ Demographic Profile 39
4.2 Perception of Online banking Clients 45
4.2.1 Awareness and Use of Online banking services 45
4.3 Perception/Attitude toward using online banking services 51
4.3.1 Attitude towards the use of online banking services 51
4.3.2 Perceptions towards Technological Efforts of Banks 52
4.3.3 Improving Online Banking Service 55
4.3.4 Level of Loyalty to Online Banking Services 56
4.4 Research Synthesis 57
Chapter 5 59
Discussion of Findings 59
5.0 Discussion Overview 59
5.1 Findings 60
Chapter 6 63
Conclusion and Reflection 63
6.0 Conclusion 63
6.1 Recommendations 68
6.2 Reflections 70
6.2.1 Constraints 70
6.2.2 Effectiveness 71
References 73
Reference 77
7.0 References
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Bielski, L. (2001). E-Commerce Gets Real: After the Half of the Hype and Trash Cycle, the Institutions Gets Serious Online. ABA Banking Journal, 93(10): 60+.
Bitner, J.M. (2001), “Service and technology: opportunities and paradoxes”, Managing Service Quality, Vol. 11 No. 6, pp. 375-9.
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Bonn, M. A., Furr, H. L., & Susskind, A. M. (1998), Using the Internet as a pleasure travel planning tool: An examination of the sociodemographic and behavioral characteristics among internet users and clients and non-users and cl
