Abstract
In this era of globalization, multinational corporations are very important among the in international economy. Because China has 1.3 billion populations, The Chinese market has been an attractive market for foreign competitors since the economic reform in the late 1980s. At present, more and more multinational corporations have begun to establish business operations in China. The aim is to analyze how multinational corporations enter and develop in the Chinese market. In order to answer this, the research questions focus on which factors affect the performance of multinational corporations in the Chinese market.
In this thesis, I want to present a case study of the marketing performances of the Swedish furniture store IKEA in China. The study focuses on characteristics of the Chinese market and analysis IKEA marketing strategies in China. IKEA has made a great success in the foreign markets. This case www.51lunwen.org study will contribute towards providing multinational corporations with a good starting point for operating successfully in the Chinese market. The study indicates that the political environment, market entry model, degree of adaptation of products, cultural awareness and marketing strategies are the important factors for IKEA in Chinese markets
Acknowledgement
I would like to express my sincere appreciation to my supervisor Dr Peter Matanle ,who give me a lot of help and guide. . I also want to appreciate my friends who helped me a lot during my life and study. Needless to say, any errors or shortcomings in this thesis are my responsibility alone. All suggestions and discussions are warmly welcomed.
Table of content
1 1 Introduction 5
1.1 Research area and background 5
1.2 Research objectives 7
1.3 Structure of the thesis 7
2 2. Literature Review 8
2.1 FDI in developing country and its role in development 8
2.1.1 Overview of FDI policy in China 8
2.1.1 FDI distribution in China 9
2.1.2 FDI performance in China 10
2.2 The impact of FDI in China 13
2.2.1 Technology and Service transfer 13
2.2.1 Increase regional GDP growth 15
2.2.2 Create job opportunity 19
2.3 Market entry 21
2.3.1 Market size and Geographical distribution 21
2.3.2Identification of www.51lunwen.org the distribution network 27
3 3 Key issues for foreign enterprises entering Chinese market 27
3.1 Investment climate 27
3.1.1 Political aspects 27
3.1.1 Economic aspects 28
3.2 Concept of Culture and Chinese Culture 29
3.2.1 Culture study 29
3.2.2 Chinese business culture 31
3.3 Chinese Furniture Market 32
3.3.1 Characteristics of Chinese furniture industry 32
3.3.2 Marketing analyze 34
4 4 case study –IKEA:One successful example of FDI in China 36
4.1 The IKEA saga 36
4.1.1 The IKEA Philosophy 36
4.1.2 IKEA in China 36
4.2 IKEA's brand management and analysis 37
4.2.1 Global compete superiority of IKEA 37
4.3 Factors affect IKEA's performance in China 38
4.3.1 Entry modes 38
4.3.2 Location advantage 39
4.3.3 Cultural influence 39
4.4 Marketing Mix - IKEA on the Chinese market 41
4.4.1 Price 41
4.4.2 Place 43
4.4.3 Promotion 44
4.4.4 Products 45
4.5 Findingswww.51lunwen.org and Recommendations 45
4.5.1 Findings 45
4.5.2 Recommendations 48
5 5. Conclusion 48
Reference 50
帮写需求
论文题目：跨国公司怎样进入和在中国市场发展-xx在中国的投资案例
论文语种：英文
您的研究方向：经济
是否有数据处理要求：否
您的国家：英国
您的学校背景：sheffield university,在英国排名20几
要求字数：17000
论文用途：硕士毕业论文 Master Degree
是否需要盲审（博士或硕士生有这个需要）：
补充要求和说明：我本文出自无忧论文网www.51lunwen.org提供，如果您需帮写论文，可以咨询：QQ:357500023的论文去年被查出抄袭，fail掉了，今年我重新修改了一下，但是及其不放心，希望你们重新修改一下。语法，索引还有文中的第二部分（FDI 对中国经济的影响）需要重点修改。
