烤漆生产线技改项目可行性研究

摘 要 本文研究的内容是在当前全国大力发展汽车涂料产业的经济环境下，针对浙江XX化学工业有限公司的生产实际，讨论实施“年产3000吨汽车漆生产线技术改造项目”的可行性。本文力求结合当前的经济形势，以市场经济为导向，围绕培育企业核心能力，增强企业竞争实力的思路，从SWOT分析和财务分析两个方面为切入点，深入分析浙江XX化学工业有限公司实施技改项目的可行性。经过论证和分析，最终证明“年产3000吨汽车漆生产线技术改造项目”从经济上赢利、技术上可行。为了更好地实施该项目，笔者还从加强经营成本的管理和加强企业的市场营销能力两个方面给出该项目的相关建议和对策，最后希冀该项目能成功顺利实施。 关键字：可行性研究；SWOT分析；财务分析 ABSTRACT In the condition of developing motorcar dope industrial energetically of our country, aim to the production practicality of XX chemical industrial limited of Zhejiang, this paper studies the feasibility of the technology reconstructive project of "the product line with the producing capability of 3000 tons of motorcar paint". This paper combines the current economic situation, takes the market economy as guide, surrounds cultivating the core capability of enterprise, and analyzes the feasibility of the technology reconstructive project of XX chemical industrial limited of Zhejiang from the aspects of SWOT analysis and finance analysis. Through argumentation and analysis, the author proves that the technology reconstructive project of "the product line with the producing capability of 3000 tons of motorcar paint" is feasible in the aspects of payoff and technology. In order to implement this project, the author gives some advices to this project from strengthening the management of running expenses and enhancing the marketing capability. In the last, the author hopes this project will be executed successfully. KEYWORD: feasibility study; SWOT analysis; financial analysis 目 录摘 要 I ABSTRACT II 目 录 i 1引言 1 1.1研究背景 1 1.2研究的意义和目的 4 1.3研究方法和数据 6 1.4本文的组织结构 7 2项目概况 9 2.1项目提出背景 10 2.2项目目标和资金来源 12 2.3项目的综合效益 12 3项目的SWOT分析 13 3.1相关理论 13 3.2项目机会与成功 20 3.3项目优势与劣势 24 3.4 项目战略定位 28 4 项目的财务分析 30 4.1项目财务分析概述 30 4.2 利润估算 30 4.3 主要指标分析 34 4.4本量利分析 37 4.5 财务分析结论 40 5 总结 42 5.1 项目SWOT分析的结果 42 5.2 项目财务分析结果 43 5.3建议和对策 45 参考文献 49