ocess into actual use (Garry et al, 2011). This is not the only definition of innovation which is used most often in the existing literature. On another hand another popular definition of innovation is by Glischinksi (2009) explain innovation as the process of creating better products and service or process technologies, or ideas which are more effective than existing ones. Innovation is different from invention in the sense that while the former looks at the ability to make use of better and new ideas or methods, the latter look more at creating new ideas or methods itself. Again innovation is different from improvement because innovation has to do with doing something different instead of doing something better.
These distinctions notwithstanding the fact that there is a close relationship between innovation, invention and improvement cannot be over emphasised hence sometimes these distinctions are seen to be mere academic differences (Glischinksi, 2009).
One of the sectors of business organisation where innovation has become the most important factor in competitiveness is the computer industry (Silva, et al, 2009.). Within the past three decades the sector has seen an unending stream new products development of different complexities and use.
Apple has been able to develop its own brand of innovation by looking good ideas from different sources including small companies and then transferring its marketing. This approach to differentiation is unique to the point that it deviates from the traditional direct innovation and entrepreneurship approach. This uniqueness is important and lacks exhaustive literature hence Apple has been selected as a benchmark organisation for this research.
