电视是什么？——论电视传播的人际性

中文摘要 什么是人际性？人际性是指电视传播中收视情境人际交流的特征的概括。而 收视情境人际交流就是指在电视传播活动中，观众与电视节目，尤其是与电视节目中的媒介人物之间的心理互动。 人际性是电视传播在现代电视纪实技术条件下获得的一种可能性。和过去的电视传播活动相比，在现代技术条件下，电视传播活动的运作形态和节目形态都发生了很大的变化，而“人际性”就是对这种变化的一种概括。 本文分析了收视情境人际交流产生的前提条件，即在现代纪实的技术条件下，人们社会交往的场所实现了与物质场所的分离。本文考察了人际性的内涵，剖析了电视传播中的两对关系——传者与观众，电视频道与观众的关系。 文章还对收视情境人际交流作了深度分析，提出了人际性理论实践的原则和策略。简言之，本文拓展了一个存在于众人心中而未能明晰地表达于字面的思路，这就是人际性思路。用这个思路来思考电视新闻节目的生产或者考察电视传播的效果，我们将会有一些新的发现。 Abstract What is interpersonality? Interpersonality summarize the characteristics of para-social interaction context of non-fictional TV program .And the para-social interaction a kind of psychological interaction between the TV viewers and the TV program, especially the media characters ,in the communication process. Interpersonality is a new kind of possibility that the television acquired with the support of morden television technology .Last decades have witnessed sea change in the operation and programming of television communication .The theoretical summarization of those changes is named “interpersonality”. This thesis proposes that the precondition of para-social interaction in the TV communication process is the separation of social place from physical place with the constant progress TV technology, The thesis examines the connotation of inerpersonality and analyses the relationships between communicators and TV audiences, TV channel and audiences . The thesis also makes in-depth analysis for the para-social interaction and suggestes that basic principal and strategies of interpersonality for TV communication.. Simply put, this thesis broadens the scope of interpersonality thinking which can be applied