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试探澳门大学生之互联网使用与传统媒体的关系 - 媒体学 - 无忧论文网
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试探澳门大学生之互联网使用与传统媒体的关系

日期：2018年01月15日编辑：作者：无忧论文网点击次数：2968

论文价格：50元/篇论文编号：lw200610170913145514 论文字数：11652 所属栏目：媒体学论文

论文地区：论文语种：中文论文用途：职称论文 Thesis for Title

试探澳门大学生之互联网使用与传统媒体的关系论文摘要本研究以「使用与满足取向」为基础，以「期望－价值理论」为理论架构，探讨澳门大学生使用互联网的情况与他们对互联网的期望，试图了解互联网的使用与其它传播媒体的关系。研究结果显示，互联网的出现，为大学生带来时尚生活型态的憧憬，由此激发他们增加使用互联网的机会，此外，使用互联网对传统媒体还未带来很大的冲击，「取代效果」并不显著。关键词：互联网使用，传统媒体，期望－价值理论，取代效果，补足效果，媒体公信力，澳门

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