Brand Name Used in Noncommercial English

Brand Name Used in Noncommercial English Foreign Language Department, Wenzhou Teachers’ College 【Abstract】: In modern society, brand name, the most common form of commercial expression, has gradually been used in noncommercial English communication, which posed as an obstacle to multi--language communication. This article tries to explore brand name used for symbolic communication function such as metonymy, synecdoche, metaphor, pun and brand name's verbzing in noncommercial English communication. 【Key words】: brand name, symbolic communication function, brand name's verbzing, noncommercial English communication