e expansion of U.E the customs will disappear and also the liberalization of markets (e.g. Germany) will facilitate the further expansion of Zara
一旦随着欧盟的扩张，海关将消失，市场的自由化（如德国）也将促进Zara的进一步扩张
Zara entered new markets that normally were riskier to approach by partnerships: franchises in Cyprus, joint-ventures with Benetton in Italy and Otto-Versand in Germany.
Zara进入了通常合作风险更高的新市场：塞浦路斯的特许经营权，意大利的贝纳通和德国的奥托·范桑的合资企业。
If Zara will expand in Asia it will need to replicate its business model because of distance and differences
如果Zara要在亚洲扩张，由于距离和差异，它将需要复制其商业模式
Threats:威胁
A treat that become significant for several companies (e.g. Swatch) is the exchange currency rate, as Zara is having activities in other continents (other than Europe) the company could register losses because of the exchange rate. Swatch is a company that is really aware of this treat and it started to use several financial tools in order to stop the losses caused by the exchange rate but it is not an easy thing to do and even the measures putted in place can backfire.
对几家公司（如Swatch）来说，汇率是一个重要的待遇，因为Zara在其他大陆（欧洲以外）开展活动，该公司可能会因汇率而出现亏损。斯沃琪是一家真正意识到这种待遇的公司，它开始使用多种金融工具来阻止汇率造成的损失，但这不是一件容易的事情，即使采取的措施也可能适得其反。
The biggest treat for Zara is represented by the competition: H&M and C&A. H&M for example has lower prices uses top models(Naomi Campbell, Linda Evangelista) in order to advertise the brand and also is doing annual events with top designers( Cavalli in 2008)
Zara最大的收获体现在竞争中：H&M和C&A。例如，H&M的价格较低，使用顶级模特（Naomi Campbell、Linda Evangelista）为品牌做广告，还与顶级设计师一起举办年度活动
Another treat for Zara is the cannibalization. Because of the stores that are located so close one of each other we could assist to the cannibalization of sales between Zara and the other brands managed by Inditex.
Zara的另一种享受是吃人。由于这些商店彼此相距如此之近，我们可以帮助Zara和Inditex管理的其他品牌蚕食销售额。
Historically, Zara has been able to keep software development in-house and successfully meet requirements of the Zara Empire. Using POS terminals based on an highly developed operating system would open doors for more sophisticated software needs and opportunities. This could make Zara reconsider maintain an in-house software development department. Alternatively, Zara could also use standard applications or even outsource entirely.
从历史上看，Zara一直能够在内部进行软件开发，并成功地满足Zara帝国的要求。使用基于高度开发的操作系统的POS终端将为更复杂的软件需求和机会打开大门。这可能会让Zara重新考虑保留一个内部软件开发部门。或者，Zara也可以使用标准应用程序，甚至完全外包。
There are a number of reasons why Zara can consider outsourcing software development, which conversely represents the disadvantages for in-house application development. Firstly, outsourcing IT could provide opportunities for cost reduction as it allows Zara to select the least expensive and most efficient software vendors. Through a process known as reverse auction, Zara can post its purchasing requirements and select suppliers based on the lowest bid offered. The main argument here would be . This would mean that Zara would not have to worry about the in-house staff with specific experience and skills for certain software pieces and could find the latest software suitable for it operations. The result would be less coordinating costs, since Zara would not have to monitor activities in-house as this would be included in the service through a Service Level Agreement (SLA). By using responsibility matrices the duties and rights can be mapped under different circumstances. This would entail certain service level goals for the supplier to adhere to and penalties in case of failure to meet these. If there were a problem with the IT system, the supplier would therefore be legally obliged to solve it immediately. Zara’s core competence, its speed to market, however, would not be allowed to suffer under an outsourcing arrangement, and considering Zara’s global presence, this raises the question as to whether outsourcing forfeits flexibility. The issues of transaction and coordinating costs are the main drivers in the trend of companies taking their IT activities elsewhere. For Zara, this c
