随着宏观经济环境和消费观念的变化，快餐已经成为英国饮食业的重要组成部分，未来快餐业务发展潜力巨大，本报告将制定快速投资商业计划食品名叫谢菲尔德在谢菲尔德。健康食谱，信息技术的使用，本土化策略将是Sheffood的USP，这有利于Sheffood更好地适应英国消费者饮食消费习惯的变化，满足当今快餐行业的发展趋势和要求。更重要的是，这将有助于谢菲尔德更好地满足目标市场的消费需求。商业计划预计在第一年投资499,000英镑，预计收入将达到120万英镑，其边际预期将达到701,000英镑。业务计划的潜在风险包括：贷款利率波动，关键员工流失，原材料价格波动等。
With the changes in macroeconomic environment and consumption concept, fast food has become an important part of the British catering sector, there is great potential for development of fast food operations in the future, so this report will develop a business plan of investing in a fast food named Sheffood inSheffield. Healthy recipes, use of information technology, localization strategy will be USPs of Sheffood, which are conducive to Sheffood’s better adapting to changes in the UK consumers’ spending habits in diet and meeting development trends and requirements of today's fast-food industry. More important, it will help Sheffood to meet the consumption needs of the target market better. The business plan is expected to invest ￡ 499,000 in the first year, and the revenue is expected to be ￡1200,000, the marginal is expected to be ￡ 701,000. The potential risks of the business plan include: fluctuations in loan interest rate, loss of key employees, raw material price fluctuations, and so on.
Keywords: UK; Fast food; USPs; profitability; potential risks
Table of Content
1.0 Introduction…………………………………………………………………………………....4
2.0 Talent team……………………………………………………………………………………..4
3.0 Objective……………………………………………………………………………………….5
4.0 Internal and external environment analysis…………………………………………………5
4.1 Pest analysis………………………………………………………………………………...5
4.1.2 Political factors……………………………………………………………………….5
4.1.2 Economic factors……………………………………………………………………..5
4.1.3 Social factors…………………………………………………………………………6
4.1.4 Technological factors…………………………………………………………………6
4.1.5 Legal factors………………………………………………………………………….6
4.2 SWOT analysis……………………………………………………………………………..7
4.2.1 Strength……………………………………………………………………………….7
4.2.2 Weakness……………………………………………………………………………...7
4.2.3 Opportunity…………………………………………………………………………...7
4.2.4Threat………………………………………………………………………………….7
4.3 Porter's Five Forces Model…………………………………………………………………8
4.3.1 Bargaining power of suppliers………………………………………………………..8
4.3.2 Bargaining power of buyers…………………………………………………………..8
4.3.3 Industry competitors………………………………………………………………….8
4.3.4 Threat of substitute products………………………………………………………….8
4.3.5 Potential entrants……………………………………………………………………...8
5.0 Product Positioning……………………………………………………………………………9
6.0 Unique Selling Propositions (USPs)…………………………………………………………10
6.1 Health products……………………………………………………………………............10
6.2 ICT Service………………………………………………………………………………..11
6.3 Localization strategy………………………………………………………………............11
7.0 Business model and budget…………………………………………………………………..11
8.0 Revenue forecast……………………………………………………………………………...12
9.0 Risks……………………………………………………………………………………………13
10.0 Conclusion…………………………………………………………………………………….13
References…………………………………………………………………………………………..15
Appendix I: Profit & Lost Statement of Sheffood in 2015………………………………………16
Appendix II: UK Branded Fast Food……………………………………………………………..17
1.0 Introduction介绍
